business case spain- transfer-to.pdf

8/12/2019 Business case Spain- Transfer-To.pdf

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consulting

technology

Business Project Case

SPAIN- SPANISH MOBILE OPERATORS


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AGENDA 1. Market History Spanish Mobile Operators

2. Market Share in Graphs Spanish Operators & MVNOs

3. Spanish Mobile Operators Statistics per:

I. Contract & Segment

II. Telephony Voice Lines

III. Mobile Broadband Lines

4.Spanish Mobile Operators Statistics per:

I. Average Revenue Per Minute & Type of Traffic

II. Average Revenue Mobile Telephony

III. Average Revenue SMS Traffic

IV. Type of SMS Traffic

V. 5. Pricing War Spanish Market


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Telefonica remains the Key Operator in terms of Market Share for Postpaid lines & data cards with a

35% on 2012

Vodafone is second for Postpaid lines & data cards with a 26,3% on 2012

Orange is third for Postpaid lines & data cards with a 19,8% on 2012

Yoigo is fourth for Postpaid lines & data cards with a 9,9% on 2012

OMV is last for Postpaid lines & data cards with a 8,9% on 2012

Note that Yoigo has been acquired by Orange but brand and strategy will remain the same, however Orange

will boost up to the second place of the current Market Share behind Telefonica.

From a Network Coverage perspective, Vodafone, Orange & Yoigo have introduced 4G as service to end

users

1. Market History Spanish OperatorsGLOBAL DESCRIPTION MOBILE OPERATORS

GLOBAL DESCRIPTION MVNOS

MVNOs are growing faster than expected sin Telecommunication regulators allowed them to challenge

current Mobile Operators and offering different prices in Prepaid/Postpaid segment

More than 60% of the MVNOs lines are Prepaid focused mainly in international market and below

ranking till 2012 with the highest Active Subscribers base:

LycaMobile with around 655.000 users and market share of 1,6% in 2012 (using Movistar Network)

Symio: with around 558.000 users and market share of 1,1% in 2012 ( Using Orange Network)

Lebara: with around 470.000 users (using Vodafone Network through Vizzavi) More Minutes: with around 270.000 users ( using Orange Network)


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OMV offer based on integrated

services (e.g. Jazztel & Ono)

OMV specialized on International Tariffs &

immigrants (e.g.Lebara or Lyca Mobile)

OMV offer based on reduced price & costs (

e.g. Symio)

OMV with wide Network Distribution ( e.g.

Supermarket Carrefour & Da)

Rest of OMV

OMV Market Share based on Strategy

2. Market share in Graphs Spanish Operators & MVNOs


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3. Spanish Mobile Operators Statistics(I)

I. Per Contract & Segment

II. Telephony Voice Lines


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3. Spanish Mobile Operators Statistics(II)

III. Mobile Broadband Lines


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4. Spanish Mobile Operators Statistics(I)

I. Average Revenue Per Minute & Type of Traffic

II. Average Revenue Mobile Telephony


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4. Spanish Mobile Operators Statistics(II)

III. Average Revenue SMS Traffic

IV. Average Revenue SMS Traffic


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4. Pricing War Spanish Market

For the Prepaid Segment, Mobile Operators and MVNOs are offering

agressive Marketing promotions


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THANK YOU

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