business blogging

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  1. 1. Business bloggingNewcastle University 26 May
    Stephen Waddington@wadds
  2. 2. Blogs: an original form of social media
    May 2005 - [] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.
    With thanks to Stephen Davis (@stedavies)
  3. 3. The internet is littered with dormant blogs
  4. 4. Why business blogs fail
    Tone of voice
    Corporate control
    Lack of focus, momentum
    Individual vs corporate personality
    FAIL
  5. 5. Why blog?
    Media platform
    Engagement, networking
    Promotion
    SEO-driven sales support
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Engagement, networking
  11. 11. Engagement, networking
  12. 12. Promotion
  13. 13. Promotion
  14. 14. SEO
  15. 15. SEO
  16. 16. Successful business blogging require authentic and compelling content
    You cant put lipstick on a pig
  17. 17. Thank you