business blogging

• 1.

2. 3. 4. 5. 6. 7. 8. 9. 10. $38,000,000 11. Curious Personal Open-minded Friendly Informal Concise Collaborative Welcoming Authentic Kind Caring Useful 12. Getting started

• Listen first

• Use WordPress

• Own domain name

• Commit

13. 14. 15. 16. Whats wrong with Avis?

• No sat nav

• Complicated contracts

• Poor loyalty scheme

• Cant find pick-up points

17. 18. 19. 20. 21. 22. Exercise!

• Youve found a very vocal criticism of your company on a blog.

• Write the first and last sentence of your comment. (Dont worry about the middle bit.)

23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. Exercise!

• Come up with 2 or 3 concerns or barriers to blogging.

• See if you can come up with ideas for getting around them.

36. 37. 38. 39. 40. 41. 42. 43.

• Listen first

• Conversation, not publishing

• Be a useful conversationalist

• Build relationships - one at a time

44. 45. 46.

• Thank you.

• www.tomnixon.co.uk

• www.nixonmcinnes.co.uk

• twitter.com/tomnixon

47.