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My presentation on business blogging from the Fresh Business Thinking conference 30 May 2008

TRANSCRIPT

  • 1.

2. 3. 4. 5. 6. 7. 8. 9. 10. $38,000,000 11. Curious Personal Open-minded Friendly Informal Concise Collaborative Welcoming Authentic Kind Caring Useful 12. Getting started

  • Listen first
  • Use WordPress
  • Own domain name
  • Commit

13. 14. 15. 16. Whats wrong with Avis?

  • No sat nav
  • Complicated contracts
  • Poor loyalty scheme
  • Cant find pick-up points

17. 18. 19. 20. 21. 22. Exercise!

  • Youve found a very vocal criticism of your company on a blog.
  • Write the first and last sentence of your comment. (Dont worry about the middle bit.)

23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. Exercise!

  • Come up with 2 or 3 concerns or barriers to blogging.
  • See if you can come up with ideas for getting around them.

36. 37. 38. 39. 40. 41. 42. 43.

  • Listen first
  • Conversation, not publishing
  • Be a useful conversationalist
  • Build relationships - one at a time

44. 45. 46.

  • Thank you.
  • www.tomnixon.co.uk
  • www.nixonmcinnes.co.uk
  • twitter.com/tomnixon

47.