The aim of the scheme is to allow companies who are paying the right amount of tax to stand out.

-- One of the directors of the Fair Tax Mark, Richard Murphy

Business benefits expected I.  Reassure the more than 1 in 4 consumers concerned about tax

avoidance II.  Improve the reputation and perceived trustworthiness of your

business III.  Get you up to date with the latest in responsible tax practice IV.  A confidential initial report and recommendations V.  Advice and guidance to get you quickly and smoothly up-to-

standard

Business benefits expected The option to display our Fair Tax trademark

•  Attracts custom from those who care about this issue, and takes it away from the avoiders.

•  Makes you part of a growing movement that is having an impact on policy at the national and international level.

Same examples from Fair trade •  When you buy products with the FAIRTRADE Mark, you support farmers and

workers as they work to improve their lives and their communities. The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards. The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.

•  E.g.: 72% of consumers believe independent, third-party certification is the best way to verify a product’s social and environmental claims

•  More to visit: http://www.fairtrade.net/standards/aims-of-fairtrade-standards.html