business applications of social software
Post on 17-Oct-2014
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DESCRIPTION
Keynote for the Forum of Women Entrepreneurs & Executives. March 25th, 2008.I use a weird font for my presentations that isn't currently supported, so it wont me as pretty as possible.TRANSCRIPT
Leveraging Social Software for Business Value Ross Mayfield, Socialtext
Forum for Women Entrepreneurs & ExecutivesMarch 2008
Identity expression now common on the
web
Cost of global publishing is falling
to zero
Cost of group forming is falling
to zero
Peers are more trusted than institutions
NetGens are the biggest demographic shift ever
The greatest pattern of Web 2.0 is sharing control to create value
• Identity expression on the web is common
• Cost of global publishing is falling to zero
• Cost of group forming is falling to zero
• Peers are more trusted than institutions
• NetGens are the biggest demographic shift
ever
• Sharing control to create value
N
N2
2n
ImplicitStructuredConversation, connectSocial Discovery filterBlogsMore publicPower of strong tiesCommunities
ExplicitUnstructured
Connect, converseSocial Network filter
YASNSMore private
Power of weak tiesNetworks
Decoupling Decisions
In the real world, conversation comes before connection, and often around a social object
But with connections, the value is the social network as a filter and method of discovery
WorkParticipation
Brittanica
ShareParticipation
Open
Participation
Wikipedia
To get the benefits of sharing controland being open, you have to move
towards transparency
4 Solution Areas
Collaborative Intelligence from the Field
Core - edge, edge - core, edge - edgeMarketing publishes, gains feedback,
field collaborates directly, insight bubbles up
Discover expertise, implicitly fist
Participatory Knowledgebase for Support
Rapid documentationDiscovery with search, tags and
metricsDynamic Intranet in-the-flow of work
Flexible Client Collaboration for Professional Services
From Statement of Work to fulfillment
Project communication and transparency
Business Social Networks for Partners and Customers
Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow
Thank you