business anti-social: why the boss doesn't use sugarcrm and what to do about it!
TRANSCRIPT
Business Anti-Social:
Why the Boss Doesn't Use SugarCRM
And what to do about it!
http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg
04/21/23 ©2012 SugarCRM Inc. All rights reserved.
2
Keith BrooksDirector of Services, SAS Group
Sasgroup-us.com
[email protected] and Skype: lotusevangelist
About.me/keithbrooks
http://annyas.com/screenshots/updates/great-expectations-1946-david-lean/
Culture Trumps Social
In order to succeed, social needs a social culture.
If your nature is silos and fiefdoms you may be out of luck.
If your nature is open, sharing and caring, you probably went to another session.
http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-piece/
Three Topics
1. How to Work with Different Executive Agendas
2. The Competition does more than you today, how to make tomorrow the opposite
3. How to be a Social Business no matter what your executives think, say, or do
Executives Have…
No Time
Meetings and more meetings
Too many filters on the data they see
To focus on urgent matters first
No interest in blogging, tweeting…usually
Broad plans on their minds
No one to help them learn something new
1. Confusion2. You Got Lucky3. Same Old
Song and Dance
4. Highway to Hell
6. With or Without You
7. You're So Vain8. Money9. Big Shot10. Communication
Breakdown5. I Still Haven’t Found What I Am Looking For
http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
Don’t Become a Ghost Town
http://www.blog.speculist.com/archives/000918.html
Em
brac
e yo
urC
ustomers Individuality
1. Getting Better2. Working Man3. Changes4. Angel5. Listen to What
The Man Said
6. Join Together7. Life's Been Good8. Peace, Love and
Understanding9. Old Friends10.My Generation
#1 Reason….GOLF
http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft
#1 Reason Debunked
Do you report or track every shot? No, but you should
Do you have a plan before you hit the course?
Decide who to play next?
You have all of the information on your device
Better knowledge of the hole/course equates to a better score, same with customers
GPS, not included in SugarCRM but for a fee...
http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010
3 Things To Take Home
1. How to Work with Different Executive Agendas
2. The Competition does more than you today, how to make tomorrow the opposite
3. How to be a Social Business no matter what your executives think say or do
Simple, right?
ROI = Rate of Ignoring/ance
ANYTHING you do today, will make you better tomorrow
Spend the time to build a framework for growth
What are you missing today? Next month?
Any data is your friend compared to zero data
Do More, Pay Less
Analyze the data to find the gold
Time is not your friend, learn to manage it so it doesn't manage you
Ask for help outside your company
Read, Read, Read
3 Things To Take Home
1. How to Work with Different Executive Agendas
2. The Competition does more than you today, how to make tomorrow the opposite
3. How to be a Social Business no matter what your executives think say or do
Hit 'em with a Reverse
•Improvisation if you have some leeway•Go to Legal first, just in case•If legal says ok, try free versions•TRY to get IT to work with you on this•Play with it!•Report what benefits/progress you have made•When you need to pay for it, pitch the Execs•Remember, You CAN do it!
Steps to Move Forward
You are the Evangelist
Find others who buy into this as well
Get proper training
Leverage social interactions on/off line
Gamification helps too
Teach the boss how to get their Dashboards
Send updates daily to the boss, until they say stop
Take Home
1. Know your boss and speak their language
2. Stop the Confusion, stay focused
3. Do your homework first, pitch it, train for it, show it…repeat
4. READ, READ, READ
Reference PresentationsThe Social Executive and Rachel Happe – http://www.slideshare.net/rhappe/the-social-executive?from=ss_embed
Stuart Macintyre – Collaboration Matters - http://www.slideshare.net/stuartmcintyre/why-social
Louis Richardson – Social MythBusters - http://www.slideshare.net/louisrichardson/social-mythbusters
04/21/23 ©2012 SugarCRM Inc. All rights reserved.
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04/21/23 ©2012 SugarCRM Inc. All rights reserved.
25
Keith BrooksDirector of Services, SAS Group
Sasgroup-us.com
[email protected] and Skype: lotusevangelist
About.me/keithbrooks
04/21/23 ©2012 SugarCRM Inc. All rights reserved.
26
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