Business Alliance Review

Weeks 1-6

February 2010

Implementing a Strategic-Alliance Strategy

NO

No Yes

Yes

4 Broad Multinational Strategies:All offer solutions to the global-local

responsiveness dilemma

5-4

The Five Competitive Forces That Determine Industry Profitability

Five-Forces Model

5-5

The Value of the Five Forces Model(2 of 4)

Determining the Attractiveness of an Industry Using the Five Forces Model

5-6

Completing a Competitive Analysis Grid

Competitive Analysis useful for possibilities of partner selection for competitive alliance

Alliance Creation Framework

Week 2: Readings and Highlights

• CH 1. The Alliance Framework (‘The Strongest Link” Slowinski)

• Introduction /Chapter 1(“Smart Alliances” Harbison, Pekar)

• What is Alliance Strategy? Introduction (Pages 1-15)• Chapter 1 (Pages 19-29)(“Mastering Alliance Strategy”

Bamford, Casseres, Robinson)• CH 5 Putting Strategy Before Structure (“Mastering

Alliance Strategy” Bamford, Casseres)• CH 1 What’s in it for Me?, (“Developing Strategic

Alliances”, Rigbee)

CH 1. The Alliance Framework (‘The Strongest Link” Slowinski)

• What is an alliance?

• Define success and 3 requirements important for internal alliances success (including path dependence)

• Basic understanding of the alliance framework process and match to our alliance framework. This sets the structure for our approach to alliance creation

Introduction /Chapter 1(“Smart Alliances” Harbison, Pekar)

What is Alliance Strategy? Introduction (Pages 1-15)

Chapter 1 (Pages 19-29)(“Mastering Alliance Strategy” Bamford, Casseres, Robinson)

CH 5 Putting Strategy Before Structure (“Mastering Alliance Strategy” Bamford, Casseres)

CH 1 What’s in it for Me?, (“Developing Strategic Alliances”, Rigbee)

Week 3: Readings and Highlights

• Ch. 2 Types of Strategic Alliances (“Developing Strategic Alliances”, Rigbee)

• What is an Alliance? (“Building, Leading and Managing Strategic Alliances”, Kuglin and Hook)

Week 4: Readings and Highlights• Ch 4 Corporate Self Analysis (“Intelligent

Business Analysis” Segil)• Ch. 3 How to Find and Select Alliance

Partners (“Developing Strategic Alliances”, Rigbee)

• DOCSA Analysis• Ch. 6 Selecting the Partner (‘The

Strongest Link” Slowinski)• Ch. 5 Preparing for the Alliance

(“Intelligent Business Analysis” Segil)

Week 5: Readings and Highlights

• Ch. 6 Collaborating With Competitors (“Mastering Alliance Strategy” Bamford, Casseres, Robinson)

• -Ch7 Trust, The Glue That Binds the Extended Enterprise(Te Extended Enterprise”, Davis)

Week 6: Readings and Highlights

• Ch.7 Crafting the Agreement? (“Mastering Alliance Strategy” Bamford, Casseres, Robinson)

• MOU

• NDNC

• Legal Documents – Important Boiler plate articles