Business 349 | April 6th, 2016Rebecca Fontanilla, Dayna Yogi, Joyce Chuang, Caitlin Grimm

In collaboration with Team 4Mation

The App

Mentor:

Michael Seiler

National Director of Events

Anthropology

Analyzing the event process:

Before

Marketing/Ads

Registration

During

Engagement

Networking

After

Follow-Ups

Future Events

Anthropology

Initial observations:

Anthropology

■ Confusing

■ Disorganized

■ Awkward

Anthropology

■ Navigation

■ Organization

■ Networking

Pain points:

Prototyping

The Process:

Customized name tags Color-coding RFID

wristbands

Prototyping

The Final Product

A single investment with infinite opportunities.

The AppThe App

Why a mobile app?

■ Convenient

■ Modern

■ One-time investment

■ Wide range of opportunity

125%

Recent event app data:

42%

92% send at least one message or LinkedIn invite during an event

more social media impressions

increase in users

Functionality

■ Registration

■ Navigation

■ Events

□ Engagement

□ Networking

Simplicity is key. As the app progresses, more features may be added.

Home Page

Registration Page

Select Campus Page

Today’s Events Page

Navigation Page

EngagePage

Network Page

Make Your Own Profile

Feedback Page

Potential benefits & concerns

Pros+

Cons-

■ More tech friendly

■ Build networks

■ Instant communication

■ Financing

■ Low cost

■ Phones create a disconnect

■ Overcomplicated

We are Team4MationInnovating and amplifying events through mobile apps.

Mentor: Michael Seiler