bus selected article (pdf)
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slides 1-32TRANSCRIPT
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Selected Business Article
Can social media get you fired?
http://www.bbc.com/capital/story/20130626-can-social-media-
get-you-fired
Caitlin Chartier Professor Klinkowstein
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Caitlin Chartier Professor Klinkowstein
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Summary
Good for establishing a presence as an
expert.
Caitlin Chartier Professor Klinkowstein
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Summary
Too much personal information has a
bad connotation.
Caitlin Chartier Professor Klinkowstein
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Summary
Inappropriateness leads to loss of job.
Caitlin Chartier Professor Klinkowstein
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Setting / Activity for
Ethnographic Observation
Randomly search 15 student’s posts on
Facebook, Twitter, and Instagram
Caitlin Chartier Professor Klinkowstein
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Scouting Image for
Ethnographic Research
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research, Student’s
Facebook, Instagram, and Twitter
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Ethnographic Research Observations
Only 6 of the 15 students showed
inappropriate behavior on their social media
accounts.
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Most inappropriate behavior that did happen
included cursing, especially the use of the
word “fuck.”
Ethnographic Research Observations
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Ethnographic Research Observations
Another trend was posting pictures with
alcoholic beverages in hand.
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Ethnographic Research Observations
Many students admitted to deleting
inappropriate posts recently, before colleges
could see them.
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Ethnographic Research Observations
Students with inappropriate posts “don’t care”
and did not feel the need to delete them.
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Ethnographic Research Findings
The biggest problem was the excessive
amount of posting on all three social media
websites.
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Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
There are10 ways that corporate ethnography
gets deeper and more valuable insights.
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Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
Analogous cases help magnify details that
could have been disregarded.
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Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
Try to directly involve customers in more open
and collaborative ways.
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Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Ethnography is "the study and systematic
recording of human cultures.”
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Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Research produces the ability to understand
in-depth user contexts.
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Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Different from market research, which finds
averages and generalities.
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Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
TSA will now focus on explosives and people
with “hostile intent.”
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Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
IDEO designed a solution that calmed the
environment of the checkpoint.
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Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
Security and passenger experience improved
because hostile intent became more visible.
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Proposal for an Innovative
Business
Clean social media devices, finding anything
from curse words to alcoholic beverages in
pictures, with a new app.
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Proposal for an Innovative
Business
After cleaning inappropriate posts, it will
summarize posts each day, and analyze which
days there were too many posts.
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Proposal for an Innovative
Business
Students applying for college, or anyone
searching for an internship or job will find this
especially useful.