BUS 321-02 SYLLABUS Page 1

Lewis-Clark State College

BUS 321 – Principles of Marketing - 01

Fall 2015 SYLLABUS

Course Title: BUS 321 – Principles of Marketing

Location: Thomas Jefferson Hall (TJH 108)

Class Hours: Monday and Wednesday 12:00 PM to 1:15 PM

Professor: Ayodeji B Arogundade, Ph.D.

Office: Thomas Jefferson Hall (TJH 106)

Office Hours: Monday & Tuesday – 9:00 AM to 12:00 PM. Also available by appointment

E-mail: abarogundade@lcsc.edu

Phone: 208-792-2898

Required Text:

Pride, W. M. and Ferrell, O. C. Marketing 2016 Edition. Mason, OH: South-Western

Cengage Learning. ISBN: 978-1-285-85834-0

Recommended supplemental Reading – The Wall Street Journal

Course Description:

Examines the basic elements of marketing theory, terminology and concepts with emphasis

placed on analyzing consumer motivation.

Course Objectives:

1. Understand the role of marketing within society and within an economic system

2. Learn the vital role of marketing within a firm and the necessary relationships between

marketing and the other functional areas of business

3. Consider the various decision areas within marketing and the tools and methods used by

marketing managers for making decisions

4. Possess a good foundation for further studies in marketing

5. Appreciate how a marketing perspective is important in your own personal and professional

development

Method of Evaluation:

Attendance and participation – 5 points × 28 classes = up to 140 points

Your attendance is very important to the successful completion of this course. If you are going to be

absent from any class, please contact me in advance. Also, there will be a break-out section and

discussion in groups on some lecture days while case studies will also be assigned and discussed in

class. This will take care of the participation points. To gain the full participation points (3 points),

students must actively participate in the in-class activities for that day.

Quizzes: - 10 points each

There will be a quiz for every chapter during the course for a total of 20. Quizzes are composed of

objective questions and will be used to monitor progress of the student and the course. Quizzes are to

be taken in Blackboard before the day’s lecture. Further details will be communicated to you in class.

Quizzes cannot be made up and will not be reopened in Blackboard.

Exams – 50 points each

BUS 321-02 SYLLABUS Page 2

There will be four proctored exams in this course, each covering the material from that section. The

exams will be closed book. Each exam will cover approximately the section of the textbook covered..

There will NOT be a comprehensive final exam.

Company Project: - up to 150 points

This group project consists of developing a marketing product or strategy for a small business owner.

This assignment will be due on Monday, December 7th. It will consist of a report written to the small

business owner outlining recommendations you believe he/she should consider. Complete with 3-5

references which may include our text book.

Company Project Presentation – 50 points

The written project will be presented in class on December 7th and 9th

Summary

Attendance and Participation 140 points

Quizzes (20) 200 points

Exam #1 50 points

Exam #2 50 points

Exam #3 50 points

Exam #4 50 points

Company Project 150 points

Project Presentation 50 points

Total Points Possible 740 points

Point System – Up to 850 Points Available

A 92 – 100%

A- 90 – 91%

B+ 88 – 89%

B 82 – 87%

B- 80 – 81%

C+ 78 – 79%

C 70 – 77%

D 60 – 69%

F 0 – 59%

Instructor’s Policy

Academic Integrity: Academic integrity is expected. Academic dishonesty of any type will

not be tolerated

Late Work: Late assignments/work will not be accepted. Please ensure that you turn in all

assignments on or before the due date. If you must turn in your assignment late for some

cogent reasons, you need to inform me well ahead of the due date. If you are missing class on

the day an assignment is due, it must be emailed to me at abarogundade@lcsc.edu before the

start of the class.

Class Decorum: I will appreciate that you are not late to my class. Receiving or sending of

text messages, using a laptop for something other than class work will not be tolerated.

BUS 321-02 SYLLABUS Page 3

Missing Class: If you are going to miss class for any reason, please contact me in advance.

Quizzes and examinations cannot be made up. Students missing class are responsible to get

any lecture notes from other students in the class.

SYLLABUS ADDENDUM

Consumer Information

In 2008, the federal government required all post-secondary institutions offering federal financial

aid programs to provide key data to both prospective and current students. To comply with this

requirement, Lewis-Clark State College has developed a consumer information page, which may

be accessed at http://www.lcsc.edu/consumer-information/

Disability Accommodations

Students requiring special accommodations or course adaptations due to a disability and/or a

health-related issue should consult their course instructors and the LCSC Student Counseling

Center immediately (RCH 111, 792-2211). Official documentation may be required in order to

provide an accommodation and/or adaptation.

Student Rights and Responsibilities

Students have the responsibility for knowing their program requirements, course requirements,

and other information associated with their enrollment at LCSC. Students should review the

LCSC General Catalog (http://webdev.lcsc.edu/catalog and the LCSC Student Handbook

(http://www.lcsc.edu/media/2157659/Student-Handbook.pdf ) for more information.

Accidents/Student Insurance

Students participating in LCSC classes normally must look to their personal health insurance

policy (Student Health Insurance Plan or comparable private coverage) should an accident occur.

In the event of an accident, please seek medical help, if necessary, and report the incident to

LCSC Security (792-2226). Fieldtrips or other special student activities may also require

students to submit a signed participation waiver (forms can be obtained from the supporting

Division Office).

Enrollment Verification/Attendance

Students who are not actively pursuing their classes may have to repay part or all of their

financial aid awards depending upon the circumstances.

Academic Dishonesty

Academic dishonesty, which includes cheating and plagiarism, is not tolerated at LCSC.

Individual faculty members may impose their own policies and sanctions regarding academic

dishonesty after offering the student an opportunity to explain his or her actions. Sanctions

imposed by the faculty member are limited to grades on the assignment(s) in question and/or on

the course grade. On matters of academic dishonesty, faculty members do not have the authority

to dismiss a student from class indefinitely nor to disenroll a student from a program without

corroboration from a Division Chair (or program ethics committee where applicable), the

appropriate instructional dean, and the Vice President for Student Affairs. Students who are

accused of being academically dishonest may be referred to the VP for Student Affairs for

official disciplinary action.

BUS 321-02 SYLLABUS Page 4

Illegal File Sharing

Students using LCSC’s computers and/or computer network must comply with the college’s

appropriate use policies and are prohibited from illegally downloading or sharing data files of

any kind. Specific information about the college’s technology policies and its protocols for

combating illegal file sharing may be found on the VP for Student Affairs’ web page

(http://www.lcsc.edu/student-affairs/student-code-of-conduct/ ).

Diversity Vision Statement

Regardless of race, color, age, sex, religion, national origin, disability, veteran status, or sexual

orientation, you will be treated and respected as a human being.

Disclosures

During this course, if you elect to discuss information with me which you consider to be

sensitive or personal in nature and not to be shared with others, please state this clearly. Your

confidentiality in these circumstances will be respected unless upholding that confidentiality

could reasonably put you, other students, other members of the campus community, or me in

danger. In those cases or when I am bound by law to report what you have told me, such as

incidents involving sexual assault or other violent acts, I will submit a report to appropriate

campus authorities.

Student Feedback

Students shall be provided the opportunity to formally evaluate each course in which they are

enrolled. Notification of student feedback opportunity and timelines will be made through the

official LCSC student email (currently LCMail) or online course learning management (currently

Blackboard Learn) systems.

Student Work Student work for this course (assignments, quizzes, exams, projects, etc.) may be copied and

retained for program assessment or accreditation purposes. For more information, speak with the

instructor or division chair.

BUS 321-02 SYLLABUS Page 5

Lewis-Clark State College

BUS 321 – Principles of Marketing 01 – Fall 2015

Tentative Schedule

DATE DAY TOPIC CHAPTER ASSESSMENT

Part 1: Marketing Strategy and Customer Relationships (Chapters 1 – 2)

Aug 24 M Introduction/What is Marketing? 1

Aug 26 W Overview of Strategic Marketing 1 Quiz 1

Aug 31 M Marketing Strategy 2 Quiz 2

Part 2: Environmental Forces and Social and Ethic Responsibilities (Chapters 3 – 4)

Sept 2 W Marketing Environment 3 Quiz 3

Sept 7 M Labor Day Labor DAY – No Class

Part 3: Marketing Research and Target Market Analysis (Chapters 5 – 6)

Sept 9 W Social Responsibility & Ethics 4 Quiz 4

Sept 14 M Marketing Research 5 Quiz 5

Sept 16 W Marketing Research 5 Class Activity

Part 4: Buying Behavior, Global Marketing, and Digital Marketing (Chapters 7 – 10)

Sept 21 M Exam 1

Sept 23 W Target Market Analysis 6 Quiz 6

Sept 28 M Consumer Buying Behavior 7 Quiz 7

Sept 30 W Business Markets 8 Quiz 8

Oct 5 M Reaching Global Markets 9 Quiz 9

Oct 7 W Digital Market 10 Quiz 11/Case Study 3

Oct 12 M Exam 2

Part 5: Product Decisions (Chapters 11 – 14)

Oct 14 W Product Concepts 11 Quiz 11

Oct 19 M Developing Products 12 Quiz 12

Oct 21 W Service Marketing 13 Quiz 13

Oct 26 M Marketing Channels 14 Quiz 14

Oct 28 W Retailing 15 Quiz 15

Nov 2 M Exam 3

Part 6: Distribution Decisions: (Chapters 15 – 16)

BUS 321-02 SYLLABUS Page 6

Nov 4 W Integrated Marketing Channels 16 Quiz 16

Nov 9 M Advertising & Public Relations 17 Quiz 17

Part 7: Promotion Decisions (Chapter 17 – 19)

Nov 11 W Personal Selling 18 Quiz 18

Nov 16 M Pricing Concept 19 Quiz 19

Nov 18 W Setting prices 20 Quiz 20

Part 8: Pricing Decisions (Chapters 20 – 21)

Nov 23 M Fall Break No Class

Nov 25 W Fall Break No Class

Nov 30 M Work on Company Project Group work

Dec 2 W External Company Project Group Project

Dec 7 M Final Presentation

Dec 9 W Final Presentation

Dec 14 M No Class

Dec 16 W Exam 4

BUS 321-02 SYLLABUS Page 7

Course Common Professional Components (CPC) in Estimated Contact Hours:

Bus 321 -- Principles of Marketing Hours

A. Accounting (ACT) 1

B. Marketing (MKT) 20

C. Finance (FIN) 1

D. Management

1. Management Principles (MGT) 2

2. Organizational Behavior (OB) 1

3. Human Resource Management (HRM) 1

4. Operations Management (OM) 2

Total Management 6

E. Economic/Social/Legal Environment

1. Legal Environment of Business (LAW) 4

2. Economics (ECN) 2

3. Business Ethics (ETH) 3

Total Economic/Social/Legal Environment 9

F. Decision-Support Tools

1. Information Systems (IS) 2

2. Quantitative Methods/Statistics (QM) 2

Total Decision-Support Tools 4

G. Global Dimensions of Business (GLOB) 3

H. Integrative Experience (INT) 2

Total Contact Hours 46