Bus 111 Austin Tress

http://www.hulu.com/

What is Hulu?Video service that provides users with TV shows, movies, and clips in

a simple and convenient formatFounded in March 2007Owned by NBC Universal, News Corp., The Walt Disney Company,

Providence Equity Partners, and the Hulu teamDoes not require subscription

How does Hulu use the free economy?As of now, Hulu is funded by advertisements

which are shown periodically during the TV episode.

However, Hulu will soon (as soon as May 24th) become a freemium service.

Changing to paid subscription because Hulu isn’t generating enough money due to small amounts of ad space.

Greatest AssetProviding users with quality streaming videos for FREE

Generally, TV shows are posted on Hulu the day after they are shown on TV.

Very user friendly interfaceCan discuss videos with other usersInstead of watching whole episode, you have the

option to watch clips.Hulu provides recommendations of other videos

you may enjoy.

Future Growth of HuluHulu will continue to be an option for TV

without a TVWill continue to grow in popularity, but some

users may be turned off when they have to pay $9.95/month in order to access all content.

Social Media IntegrationHulu allows users to watch their videos on

MySpace, blogs, and other social networking services.

Can become a fan of Hulu on facebook and discuss videos with other fans

sourceshttp://news.cnet.com/8301-31001_3-10381622-

261.html

http://www.hulu.com/

http://www.tomsguide.com/us/Hulu-Plus-Subscription-TV-Online-Internet-TV,news-6545.html

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/04/hulu-pushes-forward-with-995-subscription-service.html