Creative Advantage

Cassie BurnettEDIM 510, October 2010

Using Design Principles to Organize Information

Emphasis & Contrast

Direct attention to what’s most important

• Size

• Placement

• Color

Unity

Use similar visual elements to make content cohesive

• Colors

• Fonts

• Shapes

• Lines

Rhythm & Pattern

Sequence information using repeated visual elements

• Fonts

• Shapes

• Colors

• Lines

Movement

Focus attention with a visual path for the eye to follow

• Lines

• Shapes

• Text

BalanceOrganize your content by visual weight

RadialSymmetrical Asymmetrical

Image ReferencesEmphasis & Contrast

http://www.flickr.com/photos/joegratz/25627356/

Unity

http://www.flickr.com/photos/frizzetta/2339538379/

Rhythm & Pattern

http://www.flickr.com/photos/networkosaka/2689224164/

Movement

http://www.flickr.com/photos/meganpru/4479676112/

Balance

http://www.flickr.com/photos/blackbeltjones/3365682994/

http://www.flickr.com/photos/dafnu/1481851660/

http://www.flickr.com/photos/williamaturner/3464938334/