burlington’s ice rink energy competition - tools of · pdf fileworldwide landmark case...

08/05/2014

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Cullbridge™ Marketing and Communications | www.cullbridge.com Introduction to Social Marketing

Tools of Change Highlights Series

Burlington’s Ice Rink

Energy Competition

Cullbridge™ Marketing and Communications | www.cullbridge.com Tools of Change Highlights Series

www.toolsofchange.com

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This season’s webinars:

Social marketing / behavior change

• Social marketing instruction / review

• Case studies (sustainable transportation and

energy efficiency)


Home / Building Energy

• Class 5 Energy

• Burlington Ice Rink Energy

Competition

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Designation recognizes programs and social marketing approaches considered to be among the most successful worldwide

Landmark Case Studies


2013 Peer Selection Panel

• Jon Connor, FCM

• Arien Korteland, BC Hydro

• Doug McKenzie-Mohr, McKenzie-Mohr Associates

• Edward Vine, Lawrence Berkeley National Laboratory

• Dan York, ACEEE

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Landmark Case Studies

Rated by a peer-selection

panel based on:

• Impact

• Innovation

• Replicability

• Adaptability


Strengths:

• Targets a high energy-consuming

corporate asset

• Good savings and rate of return

based on utility bills (significant

energy savings for low

administrative/capital costs)

Burlington’s Ice Rink Energy Competition

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Strengths:

• Easily replicable to other ice rinks

around the country

• Adaptable to other types of

programs or facilities (in terms of

process)



Strengths:

• Adds to the emerging literature

on the substantive impacts that

behavioural change programs can

have over and above retrofits


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The Panel wanted to know more

about:

• What was done at the ice rinks to

bring about these changes?

• Have the behavioral changes

been maintained/persisted in the

months following the two-month

competition?



Tools of Change Highlights Series


Energy Competition

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Energy Competition

Corporate Strategic Initiatives

May 9th, 2014

David Taggart, P.Eng.

Manager, Facility Assets

Ahmed Azhari, P.Eng., LEED AP

Coordinator, Project Management - Energy

Energy management involves everyone!

Presentation Outline

• Background

• Guide to Energy Efficiency Competition

• Results

• Award Winner

• Lessons Learned

• Questions

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Background

Why host an energy efficiency competition?

• Source of momentum

• Significant cost savings

• Positive publicity and media exposure

• Networking opportunities

• Training opportunities

Background

• February 1st to March 31st 2013

• Energy performance measured in:

Equivalent kWh (electricity + natural gas

consumption) / facility area (ft2) x facility

operating hours (hrs)

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Background

• Eight (8) participating COB Arenas

Guide – Set Goals

The goal for each arena was to achieve

15 percent reduction in energy use intensity

(EUI)

• Measurable

• Specific and well-defined

• Timely and considerate of participants

capabilities

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Guide – Dedicate

Resources 1. Assign Personnel to Manage the

Competition

2. Allocate Financial Resources to the

Competition

• Invite sponsors

• Combine resources when possible

• Invest your savings

• Leverage utility incentive programs

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Guide – Dedicate

Resources

Guide – Dedicate

Resources

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Barriers

• A perceived increase in operator work for

energy efficiency

• Unclear benefits for energy efficiency

• Concerns about increase in user

complaints – comfort and ice quality

• Concerns about user group involvement

Results

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Results

Results

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Results

Results

• Change people’s energy consciousness

and behavior to use the energy efficiency

controls and equipment

• Improve facility comfort levels

• No user complaints related to energy

reduction efforts

• Maintain equipment better

• Greater teamwork and focus on basic

operations

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Results

• Workshops cost $25,900

• OPA, NRCan, and Union Gas Incentives

• Net cost $600

• Total utility cost saving $26,000

Award Winner

QUALITATIVE AWARD

• Recognize participants for qualitative and

quantitative achievements for greatest

percent reduction in Energy Use Intensity

(EUI)

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Award Winner

APPLEBY ICE CENTRE

• 18% Energy Avoidance

• 37% Water Consumption

Avoidance

• $16,500 Total Utility Reduction

Award Winner

APPLEBY ICE CENTRE

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Award Winner

APPLEBY ICE CENTRE

Award Winner

Energy Efficiency Best Practices at

Appleby Arena

• Ice surface temperatures optimized based

on user requirements

• Lights turned off

• Less hot water auto fill on the Zamboni

• Optimize BAS

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Media Exposure

2013 Sustainable Communities Award

Media Exposure


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Media Exposure


Lessons Learned

• Energy competitions employ lowest cost

approach towards significantly reducing

energy consumption and greenhouse

gases

• Continuously updating the technical

knowledge of building operators is a

critical component of implementing an

energy program

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Questions

Energy management involves everyone!

David Taggart, P.Eng.

Manager, Facility Assets

[email protected]

905-335-7600 ext. 7423

Ahmed Azhari, P.Eng. LEED AP

Coordinator, Project Management - Energy

[email protected]

905-335-7600 ext. 7354

Read more good stories at www.burlington.ca/environment

mailto:[email protected]

mailto:[email protected]

http://www.burlington.ca/environment

burlington’s ice rink energy competition - tools of · pdf fileworldwide landmark case...

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