burlington festival and event management masterclass

7/25/2019 Burlington Festival and Event Management Masterclass

http://slidepdf.com/reader/full/burlington-festival-and-event-management-masterclass 1/4

Masterclass

Festival & Event Management

11 - 12 APRIL 2016

BURLINGTON

In Partnership With



The Programme The Festival and Event Management Masterclass is anintensive 2 day programme designed to inform andinspire anyone involved in the business of creating,

managing and developing festivals and events. It isa highly practical course full of ideas and examples

to increase participants knowledge and improvetheir events. It includes sessions on key tasks andchallenges for festival organisers such as Marketing,

Press, Programming, Evaluation, Sponsorship andFundraising.

The TutorPaul Gudgin has over 20 years experience in the management of festivals

and events including the Aldeburgh Festival, City of London Festival and

8 years as the Director of the world’s largest arts festival, The Edinburgh

Festival Fringe. This was an exciting period that saw the event double

in scale hosting an incredible 12,000 performances and selling over 8

million tickets. Paul has become widely regarded as a presenter and

lecturer in the field of Festival and Event Management. He as the Visiting

Professor of Festivals and Events at Leeds Metropolitan University and

he has presented festival workshops in seventeen countries. He has also

been a key-note speaker at leading event conferences in Ireland, Canada,

Australia, South Korea, New Zealand, The US and China.

Who Should AttendFestival and Event Management Professionals•

Arts and events consultants•

Managers from festival and event funding and support agencies•

Festival and Event Board members•

Tourism and Economic Development Executives•

People interested in developing a career in Festivals and Events•

What Is Included2 Days Tuition•

Tea and Coffee•

Course Handbook •



CourseDetailsDates: 11 - 12 April 2016

Times: 10:00 - 16:30

Venue: Mountainside Recreation Centre2205 Mount Forest Dr,

Burlington,

ON L7P 1H8

Cost: $375 if paid by 1 April

$400 if paid after 2 April

$225 to attend for 1 day only

How to Book:

Bookings for this course can be by credit

card through the Eventbrite website via the

following link:

https://goo.gl/qc261m

To pay by bank transfer or other payment

methods please contact:

[email protected]

In Partnership With

Feedback

Here are some comments from participants at recent masterclasses.

They are taken from the post course survey.

StockholmThe course was a vitamin injection in how to manage a festival and also how to evolveit. In short: The ultimate Crash Course in festival management! City of Sodertalje

CopenhagenI’m happy I participated this class. It gave me new energy and inspired me to thinkabout my own events and projects from another perspective - because sometimesyou can get stuck in your own way of doing things and then it’s good to get newinput. bazART, Center for Arts & Interculture.

Thank you for a lot of important information and a lovely opportunity to rethink myown Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend thecourse to everyone - high and low in the business. Salaam Filmfestival

UtrechtThe two days masterclass really stirred things up in a positive way. And we lookforward to showing our audience what we got for them. Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interestingpeople. But above all it has given me a much wider view on (my) events.

Smartlappenfestival, Oktoberfest

OsloThe sky is the limit! The course confirmed in many ways that our little festival is on the

right track, and that gives us so much renewed energy. You can’t put a price in that!Sirkusfestivalen, Sarpsborg .

The masterclass on festivals gave food for thought, presented in an inspiring andrefreshing way. CODA Oslo International Dance Festival

Helsinki‘Paul has the amazing ability to coach event management professionals participatingin his Masterclass without them even knowing it! He inspires participants to thinkand connect the dots in a creative way in order to create stronger programmes,partnerships and networks for their festival and events. His passion is contagiousCulture Export Management and PR Lounge

OverijsselThe masterclass on festivals gave me lots of new insights and ideas. It also gave methe possibility to evaluate the current approach. Furthermore it gave great energyto our group and will lead to a better cooperation in (near) future. A must to foreveryone involved with the programming and (collective) promotion of festivals!Festivalbureau Overijsse

Rocky HarbourThe Festival & Event Management Masterclass was one of the most useful coursesI’ve ever attended, with tons of practical advice and the chance to collaborate withfestival organizers throughout the region. Paul led us through multiple exercises that

produced some truly inspiring and innovative ideas. Go Western Newfoundland

StavangerI found the workshop both interesting, inspiring and helpful. I have gained new ideasfor my own festival and also important confirmation of things we have done thatseems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø



For Further Information Contact

[email protected]

The Schedule

Here are just a few of the festivals and organisations

that have attended the Masterclass:

Aarhus Festival, Abu Dhabi Tourism Development Co, Adelaide Festival,

Alice Springs Town Council, Amnesty International, Amsterdam Fringe,

British Council, Calgary Arts Development, City of Sodertalje, CODA

Oslo International Dance Festival, Community Relations Commission

(NSW), Cork Choral Festival, Creative Manitoba, Dublin Soul City

Festival, Edmonton Tourism Marketing and Development, Emirates

International Literature Festival, Festival International de Films de

Fribourg, Harare Jazz Festival, Helsinki Festival, Holland Animation

Film Festival, Invest Victoria, National Folk Festival (Canberra),

Ontario Arts Council, Pori Jazz Festival, Pride Winnipeg, Push Festival,

Rotterdam Festivals, Universiteit Antwerpen, Uppsala InternationalGuitar Festival, Vancouver International Wine Festival, Visit Tromso,

Yo! Opera Festival, Zimbabwe International Film Festival

Day 1Festivals and Great Festival DestinationsUnderstanding what makes outstanding festival destinations work and assessinghow to make the most of your own festival environment

People and PartnershipsLooks at how effective festival organisations manage themselves, their relation-ships with stakeholders and collaborations with partners.

Programming The key to the success of any festival is the strength of the programme. Thissession explores a number of successful programming approaches

Sponsorship and Fundraising This session considers how to approach sponsors and explores other ways ofgenerating much needed income.

Festivals, Tourism and Destination Branding

This sesion considers how festivals can play a crucial role in raising the profile of adestination.

Day 2Festival Marketing This session examines a number of successful marketing approaches adopted byleading festivals

Venues and Festival Infrastructure This session considers how to make the most of the venues available to yourfestival and the infrastructure required to run festivals successfully

Working with the MediaEvery festival needs good press coverage and this session considers how best toachieve this aim.

Festivals - Impact and Evaluation This session considers how festivals should look to maximise and evaluate theirimpact economically, socially and culturally.

burlington festival and event management masterclass

Documents