YOUR CHALLENGE

Differentiation is crucial for your brand to stand out in a crowded marketplace. But achieving clarity and customer focus in all touchpoints is no easy task. That’s why it’s important for you to better understand your market size, customer attitudes and high-opportunity segments in order to focus on the activities with the highest potential ROI.

OUR SOLUTION

Burkhart will determine the brand health of your company and map key metrics against competitors to determine growth opportunities for your brand. Beyond demographics, we analyze the consumer’s footprint and psychographics to expose passion points that drive behavior. This analysis illuminates the consumer’s path from awareness to purchase. It maps the customer’s journey, revealing mindset, barriers, motivations and touchpoints to inform messaging strategies, digital architectures, content creation and more.

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BURKHART MARKETING :: Brand Refresh

Assessment + Analytics Helping brands size up their competition and audience

• Expose opportunities for growth

• Boost ad campaign performance

• Build customer profiles

• Evaluate ROI

• Refresh market positionDOWNLOAD STUDY

See how Burkhart helped a national athletic association increase sales 18% with segmentation

317.231.0095 | info@burkhartmarketing.com 1620 Riverside Drive, Indianapolis, IN 46202

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WE DELIVER

• Competitive AnalysisSWOT, PEST, POD

• Audience SegmentationBuyer Personas, Archetypes

• Service TouchpointsSecret Shop, Key Findings

• Brand AppraisalSituation Analysis, Snapshot

• Opportunity AssessmentExtensions, Pricing, Gaps