Client: BURGER KING. (launch)Full 360 degree campaign.

What we aimed to do:To make a big splash for the world’s biggest burger.

What we did.Convince the customers that it’s a better, bigger, flame broiled burger than the competition. (McDonald’s and Hardy’s). Items included an iPhone app, where you could create your own burger, name it and post it on line. A floor escalator decal that said WARM, WARMER, HOT, HOTTER, FLAMING TASTY as you ascended and then at the top guided you to the nearest Burger King around the corner, a Guinness World Record attempt at the world’s biggest burger, that was advertised on line and various other web banner ads and promotions to support the launch.

What we got:Burger King is now a serious competitor to McDonald’s and Hardy’s in the Middle East.

Press ad

Outdoor

Opening August 1st Ahmed Oraby, Mohaneseen

Rotating adshels

Rotating adshels

Lenticular postcard

Just been to Burger

King and experienced

the seriously flamed

broiled burger at the

newly opened restaurant

in Ahmed Oraby,

Mohandeseen.

Wish you’d been there.

Just been to Burger

King and experienced

the seriously flamed

broiled burger at the

newly opened restaurant

in Ahmed Oraby,

Mohandeseen.

Wish you’d been there.