bunion shoes presentation

32
chung TM

Upload: leah-chung

Post on 16-Jul-2015

56 views

Category:

Design


0 download

TRANSCRIPT

  • chungTM

  • Meet Daisy.

  • She has bunions.

  • $220.95

  • It hurts.

  • tolerate painfor fashion

    60%

  • million85

  • Nothappening.

  • chungTM

  • STYLE+

    COMFORT

  • Memory FoamArch Support

    Injection-molded EVA

    Level Seat

  • Year 1-2Build brandawareness

  • Year 3Enter retail space

  • Year 4-5Expand to

    West Coast

  • RISD Art of Business BootcampRenaissance HotelApril 13, 2013

  • You guyshave to do this.David BarnumCEO of Barnum

  • Neil BrownManaging Director, Barnum

  • Maud GabrielDesign Director of Footwear, Coach

  • Marika ChasseRISD Shoe Design professor,

    Brooklyn /Sweden

  • David KimPatent Lawyer

  • Mike ReuterPodiatrist, RI Hospital

  • Daniel LeppoVP of Menswear Bloomingdales

  • CustomerAcquisition

    RetailCA = $6.69LTV = $166.64

    Online StorefrontCA = $24.40LTV = $232.90

  • $14,000500 pairs

  • $290

  • TM

    ITS NOT YOUITS THE SHOE

    1234568.1pdf911121516.116171819272829