Bumrungrads Hospital 2000 Information System care for the people

Bumrungrads Hospital 2000 Information System care for the peopleOverviewBumrungrads goal is to provide world class medicine and service. It is guided by following criteria:

The objective quality of professional carePatient satisfaction with care and serviceStaff satisfactionContinuous improvement.Attract and retain the best doctorsNurture their people Satisfy their patients

4PsPRODUCT/SERVICELarge Multi-specialty Hospital ServicesPRICELow price, considerably lower for International patientsPLACEReputed quality HealthcarePROMOTIONFocus on expats, International patientsPromoting packages for patients from UK, US & Asian countriesdiversified patient portfolio: international patient strategyCompete not only on quality, but also on convenience.

Distinctive CharacteristicsStructured approach with designated staff .Publicity through different mediaPromotion at Outreach activitiesMeetings/seminars for other doctorsDeveloping a referral networkPromotion through satisfied patients Industrial tie-up for routine examination of their employeesFocus on profit maximizationEmployee friendly environmentExpand its business geographical boundariesMade best use of IT and internet servicesEffective marketing strategyCommitted to provide best services to its patients

Customer ServiceService Marketing mixChanging customer expectationsIncreased importance of customer serviceNeed for Customer relationshipService StrategyIdentifying a service missionSetting customer service objectivesCustomer service strategyImplementation

SatisfactionGood Medical CareGood Nursing CareLess Waiting TimeExcellent HospitalityPersonal AttentionCourteous BehaviorAffordable ChargesCleanlinessGood Coordination Cooperation among the StaffDisciplineCommunication & InformationTransparency in charges and procedures

PerspectivesAvailabilityServices are available for longer or convenient hoursPatients are provided information through Brochures, Publicity, etc on services availableServices are reliable and offered promptlyRequired equipment are availablePatient friendly Systems & ProceduresAcceptabilityGood public transportationCentrally locatedOutreach Programs to reach out to the Rural PeopleAffordabilityStandard pricing structureCharges affordable by most of the people Why to Prefer Bumrungrads Hospital? Patients find short waiting times, excellent services and medical specialtiesBenchmark for excellence in International healthcareDemonstrated some of the highest clinical success rates and lowest infection rates in the worldFastest response time in the business. Patient inquiries are typically answered in 24 hrs or lessUltra modern and beautiful and its technology is state-of-the-art.Truly global service facility

ConclusionBumrungrads hospital project itself as a global hospital complying with all international standards.Use internet as marketing medium to promote its health care services.Aggressive marketing strategy to target foreign patients

Presented By:Aditya AgrawalHitenSakshamZafarAnubhavAbhishek