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Even though Insurance covers abound and make up some of the earliest issues, not many collectors

collect Insurance as a category. Go figure! Plus, Insurance in America has a l-o-o-o-n-g history, going all

the way back to colonial times.

The first insurance company in America underwrote fire insurance and was formed in Charleston, South

by

Mike Prero

BULLETIN

PRESIDENT TREASURER EDITOR

John Bachochin Loren Moore Mike Prero

15731 S. 4210 Rd., POB 1181 12659 Eckard Way

Claremore, OK 74017 Roseville, CA 95678 Auburn,CA 95603

918-342-0710 916-783-6822 530-906-4705

No. 388 Dues due April 1st May 2017

No. 388 SIERRA-DIABLO BULLETIN-May 2017

Carolina in 1735. In 1752, Benjamin Franklin helped form a mutual insurance

company called the Philadelphia Contributionship, which is the nation’s oldest

insurance carrier still in operation. [Doesn’t it seem that Ben Franklin had his

thumb in just about everything back then?!] Franklin’s company was the first to

make contributions toward fore prevention. Not only did his company warn

against certain fire hazards, it refused to insure certain buildings where the risk of

fire was too great, such as all wooden houses.

The first stock insurance company formed in the U.S. was the Insurance

Company of North America in 1792. Massachusetts enacted the first state law

requiring insurance companies to maintain adequate reserves in 1837. Formal

regulation of the insurance industry began in earnest when the first state

commissioner of insurance was appointed in New Hampshire in 1851. In 1859,

New York appointed its own commissioner and created a state insurance

department to move towards more comprehensive regulation of insurance at the

state level.

The United States is the world’s largest insurance market by premium volume.

In 2013, 27% of all insurance premiums written worldwide were in the U.S. In

2015, there were 814 Life Insurance companies alone.

Yeah! Yeah Yeah!...But what about the covers! Well, to begin with, there are a

lot of them! Bill Hayes, FL, had 14,368 in his collection as of March 2016. Plus,

within the category, there’s lots of variety—Oldies, Features, Dated, Cameos,

Metallics, and many more...including one of my favorites, Sets & Series. And, of

course, you’ll see plenty of different manumarks.

They come in all the traditional cover and box sizes—10s, 20s, 30s, 40s,

Ace, etc. [I actually don’t see any 10s on hand at the moment, but I’m sure

there must be some] 20-strikes, of course, are the most numerous.

In any event, Insurance is a category that’s worth considering. And,

since few collect in that area, you should be able to get them cheap, if not

free! You have a way to go, though, before you catch up to Bill Hayes!

Good luck!


Dakota Cigarette Box Set

This set consists of 5 dark blue American Ace tobacco boxes. Top panel shows Dakota logo; each

bottom panel shows a dif color photo (one shows a bigger Dakota logo): people at campfire; people in

jeep; people dancing; people on motorcycles; large Dakota logo. [c. 1990]

This set is actually more

collectible than you may be aware

of.

Dakota was a brand of cigarettes

introduced by R.J. Reynolds

Tobacco (RJR) in 1990. Their

marketing was targeted towards

young blue-collar ‘virile females’ in

an attempt to displace the Marlboro

brand without diluting the dominant

Camel brand’s appeal to males.

After test-marketing in Huston,

Tucson, Phoenix and Nashville

didn’t yield the desired result, the

brand was withdrawn.

[I guess I have to go to Houston,

Tucson, Phoenix, or Nashville to

find virile females!] [I hate flying!]


The Devil In American Culture

The Devil appears frequently as a character in works of literature and popular culture. The musical

interval of an augmented fourth was called the Devil's Chord and was banned by the Roman Catholic

Church in the Middle Ages. The Devil is featured as a character in many musical representations from the

Middle Ages to modern times. Hildegard of Bingen's 11th-century Ordo Virtutum features him, as do

several baroque oratorios by composers such as Carissimi and Alessandro Scarlatti. During the 19th

century, Gounod's Faust, in which the Devil goes by the name Mephistopheles, was a staple of opera

houses around the world.

Highly virtuosic violin music was sometimes associated with the Devil. Tartini's Devil's Trill sonata and

Paganini's Devil's Laughter caprice are examples. The theme is taken up by Stravinsky in the "Devil's

Dance" from The Soldier's Tale. Other pieces that refer to the Devil are Franz Liszt's "Mephisto Walzer"

and Joseph Hellmsberger II's "Teufelstanz", as well as Haydn's lost opera "Der krumme Teufel".

How about popular music? Jazz was often called the Devil's music by its critics in the 1920s. The Rolling

Stones' "Sympathy for the Devil" (1968) features Mick Jagger speaking as the Devil. "The Devil Went

Down to Georgia" (1979) by the Charlie Daniels Band was the first modern popular song to feature a battle

between the Devil and a musician. The theme of battling the Devil has been revisited several times in other

songs. “N.I.B." by Black Sabbath is a song about "the devil falling in love and totally changing becoming a

good person." (Geezer Butler, 1992 documentary The Black Sabbath Story: Volume One) The song's

chorus references Lucifer specifically: "..Look into my eyes, you will see who I am; My name is Lucifer,

please take my hand." "Lucifer" is the name of a song by U.S. rapper Jay-Z from his 2003 album, The

Black Album. The Moonspell song "Dreamless (Lilith and Lucifer)" is about a romantic relationship

between Lucifer and the demoness Lilith. The Swedish death metal band Kaamos

has an album called Lucifer Rising. There is also an album of the same name by

doom metal band Candlemass.

When Satan is depicted in movies and television, he is often represented as a red-

skinned man with horns or pointed ears on his head, hooves or bird-legs, a forked

tail (or one with a stinger), and a pitchfork. When trying to blend in or deceive

somebody, he is often represented as an ordinary human being, and sometimes only

his voice is heard. The list of resulting movies and films is too long to cite here!

The BBC Radio 4 comedy show Old Harry's Game features Andy Hamilton in

the leading role as Satan; in the first episode of Series Six, Satan states that he's

gone by many names over the centuries including Beelzebub, Mephistopheles, Old

Nick, Old Harry and Simon Cowell (one of his Satanic guises).

What about Literature? Here are just a few of the latest: Richard Kadrey's

Sandman Slim (2009) and the sequel Kill the Dead (2010), Joe Hill's Horns (2010),

Aiden Truss's Gape (2013), Kat Daemon's "Taming Darkness" (2014),Clive Barker's The Scarlet Gospels (2015).

Comics? In DC and Vertigo comics, the Devil is represented by Lucifer

Morningstar. In some Marvel Comics publications, a "Lucifer" has been mentioned

as being a hell lord with the same "fallen from Heaven" back story. [https://

en.m.wikipedia.org/wiki/Devil_in_popular_culture]


California’s Sugar Bowl

Sugar Bowl is a ski and snowboard area in northern Placer County near Norden, California along the

Donner Pass of the Sierra Nevada, approximately 46 mi (74 km) west of Reno, Nevada on Interstate 80,

that opened on December 15, 1939. Sugar Bowl is a medium sized ski area in the Lake Tahoe region, and

is well known for its long history, significant advanced terrain, high annual snowfall and being one of the

closest ski areas to the San Francisco Bay Area. Sugar Bowl's terrain is 17% Beginner, 45% Intermediate

and 38% Advanced.

Sugar Bowl was founded by Hannes Schroll and a group of individual investors and is one of the few

remaining privately owned resorts in the Lake Tahoe area. Sugar Bowl was the first ski area in California

to install a chairlift and the first on the west coast to install a gondola lift.

The mountain peaks of Mt. Judah and Mt. Lincoln, that eventually became the ski slopes of the Sugar

Bowl ski resort, were a part of the American pioneers route, back in the 1800s. A part of the California

wagon trail called Roller Pass ran between Mt. Judah and Mt. Lincoln. It was one of the wagon trails

through Donner Pass that was used by settlers and prospectors, on the Emigrant Trail. Today, the same

pass can be reached by way of the Pacific Crest Trail or a new trail created

by Sugar Bowl ski resort, in 1994, called the Mt. Judah Loop trail.

Sugar Bowl is one of the oldest and longest running ski resorts on the

west coast, having been in operation for over 70 years. During the last sev-

eral decades Sugar Bowl ski resort has replaced its older double chair lifts

and added new quad lifts to open up new trails on its 4 mountain peaks, Mt.

Judah, Mt. Lincoln, Mt. Disney and the Crows Nest Peak. A 10-year expan-

sion of the resort began in 1992, with addition of a new parking lot and a

lodge at the base of Mt. Judah, a pedestrian village and more off-slope fa-

cilities.

Another addition came in 1999 with the founding of the Sugar Bowl

Academy (SBA), a college preparatory high school for competitive skiers.

The most notable alumni graduate from the ski academy has been Katie

Hitchcock who was selected to join and train with the U.S. Ski Team.

A new ski race was added at Sugar Bowl in 2004. Six skiers or snow-

boarders race down the hill at the same time, known as a skier cross-style

format. 2010 Vancouver Olympic Games competitor Daron Rahlves and

his sister Shannon, both won the event back to back in 2009 and 2010 for

t he men and w omen . [ h t tps : / / en .wik iped ia .o rg /wik i /

Sugar_Bowl_Ski_Resort]

An American Tour:

113


Match Manufacturers:

Book Match Co. (1929-1940)

Another very small, little known manufacturer from the past. This is a Pre-War company that had

something of a rocky history. Located in Chicago, it was founded in 1929...only to be dissolved in Illinois

in 1930 (from state records); the remnants of the company were absorbed in 1933 (the records don’t say by

whom, though...could possibly have been one of the other Chicago companies, such as Chicago Match

Co.), but the Book Match Company, like the phoenix reborn (!), was re-established after that (there are

dated covers from 1939 and 1940, one shown below). Of course, there’s nothing to say that it wasn’t re-

established as a subsidiary of whatever company absorbed it in 1933, and the parent company simply

continued using its manumark (although why, I couldn’t imagine—these are fairly poor quality covers).

After this, it was apparently an early casualty of the coming world war, but that’s just a guess on my part.

Even though the covers aren’t top quality, they are interesting (but keep in mind that I find all of this old

material interesting!). First of all, as the first cover example below shows, early covers from the Book

Match Co. were XL’s (Talls). Second, the manumark tends to move around! Some covers have it in the

traditional place, just below the striker; other covers may have it on the saddle (also shown below); and still

others have the manumark on the inside.

As usual in such circumstances, only a few of these covers are known (68 are currently listed), and all are

keepers. They’re all at least 65 years old, and they’re certainly not run-of-the-mill.


Joan Crawford

LUCILLE FAY LESEUR, (1906-1977), [pseud. Joan Crawford], was in San Antonio, TX, on March 23, 1906. Her

father deserted the family before she was born, and her life was marked by numerous hardships. Henry Cassin, her

stepfather, encouraged Lucille adopted the stage name Billie Cassin and began dancing in his music hall. When the

hall folded around 1916, the family moved to Kansas City, Missouri, where Lucille began working to help support

the family. She worked at several menial jobs before finding work as a dancer. After winning a Charleston contest in

a Kansas City café, she moved to Chicago with $46 in her pocket and hopes of hitting the big time. She won a part

with a traveling dance company and performed as a chorine in some of the more reputable theaters in the Midwest.

She subsequently caught the eye of a MGM talent scout, who invited her to take a screen test. She passed the test,

signed a six-month contract for $75 a week, and moved to Hollywood in early 1925. She made such a positive impression during her early film career that Louis B. Mayer launched a fan-magazine

contest to find her a new name. The result was "Joan Crawford," a name she claimed she never liked. Her career with

MGM stretched from 1925 to 1942, and she became one of that company's biggest stars. Film theater owners voted

her among the top ten money-making stars from 1932 to 1936, and by the late 1930s she was one of Hollywood's

highest paid actresses. Joan's rise to the top of the Hollywood heap was marked by tenacity, hard work, and a

chameleon-like adaptability. Despite her successes, Joan Crawford believed that MGM was giving its better roles to

other actresses, and in 1942 she asked the studio to release her from her contract. MGM obliged, believing her

popularity was waning. Her career then saw new life with Warner Brothers, and she began playing strong-willed

maternal figures, such as the waitress-turned-restauratrice alienated from her daughter in "Mildred Pierce" (1945), the

film for which she won the Academy Award for Best Actress. Though she was considered a has-been by the late

1950s, she made a surprising comeback in the highly successful "What Ever Happened to Baby Jane?" (1962).

Similar roles in the handful of low-budget horror movies that followed rounded out a film career that spanned more

than 40 years and included performances in more than 80 films. She made her last movie in 1970.

Joan's formidable success as a Hollywood actress counterbalanced an exceptionally

rocky personal life. Her first three marriages, to Hollywood actors Douglas Fairbanks, Jr.

(1929-33), Franchot Tone (1935-39), and Phillip Terry (1942-46), ended in divorce. She

suffered several miscarriages and eventually adopted four children who later claimed that

she treated them harshly. In 1955, she married Pepsi-Cola board chairman Alfred N.

Steele; they were married until his death

in 1959. Joan was elected to the Pepsi

board of directors and remained

associated with the firm for the rest of

her life. She died of a heart attack in her

Manhattan home on May 10, 1977. The

terms of her will suggested the depth of

the animosity that had developed

between her and her children. Twins

Cynthia and Cathy each received

$77,500, but Christina and Christopher

were cut off without a cent "for reasons

which are well known to them." A year

after Joan Crawford's death Christina

published "Mommie Dearest", a

scathing auto-biography of growing up

as an abused child. The book was turned

into a Hollywood movie in 1981, with

Faye Dunaway as the title character.

[ C o u r t e s y o f h t t p : / / w w w .

famoustexans.com]


SOUTHERN SWAPFEST

2018: March 20 through March

25, 2018. Holiday Inn Hotel and

Suites - Busch Gardens, Tampa,

FL 33612 Latest details at

http://www.southernswapfla.

com or contact Frank Denzler

[email protected]

THE AGE-OLD

TOPIC OF READER

INPUT

[Reprised from 2003]

A definition of a hobby might

be that it’s an ancillary activity

especially loved by an

individual who is willing to

spend long hours and much

effort in its pursuit. Well, that

being the case, one would think

that there would be few things

easier in this world than

penning a few lines every once

and awhile and sending in said

contributions to your editors for

inclusion in your various hobby

publications. Right?

WRONG? Hobby editors have

been screaming since the

inception of the hobby, itself,

over 60 years ago, that getting

bulletin input from readers is

worse than pulling teeth!...And,

in fact, in most cases it simply

can’t be done. As an editor, one

Ads

LOOKING FOR A LIST?

Check out http://matchpro.org

I AM PURCHASING YOUR

D U P E S , W H O L E

CATEGORIES & ENTIRE

COLLECTIONS! Greg Lund,

7000 Rainswood Ct., Bethesda,

M D 2 0 8 1 7 - 2 2 3 1 ,

[email protected], 301-469-

7125

WANT TO BUY: Still looking

a radio station match cover for

WROZ Radio, Evansville,IN,

who has one or two. Email:

[email protected]

Coming Up

AMCAL 2017: May 3-5. Days

Inn, Palm Springs, CA. (760-416

-2333). Room: $80 King/Double.

$25 registration includes

Mexican dinner. FMI: web site

o r D e n i s e M c K i n n e y ,

[email protected].

Sponsored by Angelus MC.

UES 2017: June 7-11, Ramada

Plaza Hotel, 1718 Underpass

Way, Hagerstown, MD 21740.

Room: $82 single or double/

$105 suite, includes hot

breakfast. Lots of activities.

RMS CONVENTION 2017: August 21-27, 2017. Ramada

Plaza Hotel (same as UES

location), Hagerstown, MD. 301-

797-2500. $82 Double/$105 US

Mini Suite. More info to follow.

Always check Convention

Central at http://matchcover.org

for latest details.

can beg, plead, cajole, threaten,

shame...it normally does no good

at all. Usually, at best, the result

is simply polite excuses as to

why it’s not going to happen. At

worst, there’s simply that

deafening silence from the vast

silent majority...and, boy, are

they silent!

What’s the problem? Are

readers just INHERENTLY

EVIL, attempting to thwart the

Editor’s angelic goal of

producing a good, interesting

bulletin?—Well, perhaps...a

few...(I could name a couple,

come to think of it! hee hee).

But, the majority, I suspect, are

good-hearted souls who just

can’t find the time or inclination

to do so.

For a significant number, I

believe, the problem may simply

be a lack of confidence when it

comes to writing. On initial

examination, I’d have to admit,

it would appear a fairly daunting

prospect to have to lay your

thoughts out in front of any

audience at all, but to

additionally do that in the form

of writing, where your thoughts

are not only open to scrutiny, but

your vocabulary, mechanics, and

syntax are, as well, would make

that prospect even more

unattractive for some people

[although certainly not for those

of us who are opinionated,

verbose, and extroverted!—

That’s why we become editors,

after all!]

The problem of lacking

confidence to write is the same

as that involved in being wary of

E

D

I

T

O

R

I

A

L


Replace with advertising text

Company Name

COMING

UP

Jun: “AMCAL 2017”

Jul: “Old Glory”

Aug: “Collecting Country

Clubs”

SIERRA-DIABLO...we’re

the hottest club in the

hobby!

There will be the usual

overflowing freebie tables, big

auctions, display contest,

dealers, and more.

Plus, there’s also the delight of

seeing old acquaintances and

new faces.

Stay tuned for all the details

next month.

Happy Birthday!

Cigrang, Bob.........................5-4

Hayes, William....................5-7

Jakubiak, David..................5-13

Conner, Bob........................5-15

Donnelson, Bob..................5-29

Patel, Deepak........................6-1

Gordon, Philip ......................6-2

Dorval, Pierre........................6-3

Bell, Larry.............................6-9

Cahn, Alan..........................6-11

Goleman, Gerald.................6-25

The Sierra-Diablo Bulletin is a

publication of the Sierra-Diablo

Matchcover Club. Deadline for all

submissions is 2 weeks before the

issue month. Any information

herein may be reproduced with

appropriate credit line. Dues of $5

(e-bulletin); or $10 hard copy

(individual), $15 (family), $15

(Canada/Mexico) or $20 (outside

N. America) are payable to the

Sierra-Diablo Matchcover Club, c/

o Loren Moore, POB 1181,

Roseville, CA 95678

Visit the Sierra-Diablo Web Site

at: http://www.matchcover.org/

Sierra. You can reach the Ed. on

line at [email protected] for

h e lp wi th Bu l l e t in /h obby

questions, concerns or problems.

Next Issue:

Coverage of

AMCAL 2017

If all goes well, we’ll have our

annual complete coverage of

this year’s AMCAL convention,

s p o n s o r e d b y A n g e l u s

Matchcover Club, in our next

issue.

I didn’t attend last year’s

convention in San Diego; it was

just too long a drive for me. I

am going to this year’s event in

Palm Springs, though, and I’m

hoping that the location, if

nothing else, attracts a good

crowd this time.

public speaking—and the

solution to both is the

s a m e . . . s u c c e s s b r i n g s

confidence...so you try your

hand, perhaps in a small way at

first, and test the waters. A letter

to the Ed., a small article, etc.,

just to see what happens. And,

when you see that no one is

going to pounce on you and take

your head off, and that your

peers are actually interested in

what you have to say, your

confidence builds. One thing

leads to another, and pretty soon

you’re not only writing larger,

more in-depth offerings, but

you’re writing letters to the

editor of your local newspaper

and attending city council

meetings. The next thing you

know, you’re on the local school

board...then you’ve been elected

mayor. You successfully run for

state assemblyperson...then

governor...and one day, there

you are, comfortably ensconced

in the Oval Office!....and all

because you took the time and

the effort to make a small

contribution to your hobby

bulletin.

May’s Smile

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