Bulk SMSReaching People Where They Are

SMS Still in 2015?

● SMS is 23 years old!● SMS was the most widely used data application

by 2010● The smartphone though has ushered in greater

email and chat use with the addition of OTT apps

● Yet, SMS is still widely in use and remains one of the primary channels of communication

Why SMS Still in 2015?

● Has a higher engagement rate than both email and OTT apps

● Low barriers to entry. No pairing or accepting friend requests

● No need for “speed” to exchange messages● Anyone with a mobile number is reachable

Why SMS Still in 2015?

● While OTT and email have reduced person-to-person (P2P) SMS, application-to-person (A2P) is increasing in use

● A2P is being used for notifications, updates, credentials distribution, 2-factor authentication and opt-in marketing

● 2nd tier SMS aggregators such as Nexmo and Twilio remove the need for app providers to manage a variety of middlemen such as gateway providers, basic aggregators, marketers and resellers.

What is Bulk SMS?

● Bulk SMS is the sending of a text message to many at one time.

● Messages are the same each send but can be personalized via a “mail merge”.

● Requires working with the right aggregator to ensure messages go out without a throttle.

● Also requires working with reputable aggregators and being reputable.

AVOXI Alerts

● An easy way for companies and contact centers to send out updates and notifications

● Supports static and dynamic lists● Allow for the creation and use of templates with name,

number and email merge fields● Included with AVOXI’s Smart QUEUE, Without Limits

(just a charge per SMS)● AVOXI Alerts subscriptions are $100 per month (plus a

charge per SMS)

Let’s go See It Live