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Page 1: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1
Page 2: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

About Chaswood

2003

2010

2012

2013 and beyond

•Multi-concept F&B group with franchise and license brands that includes Japanese, Chinese and

Korean. Home grown brands include Italian, Modern European and local cuisine as well as cafes

and bars.

• This diversified portfolio provides leverage when negotiating with malls and also minimizes

cannibalization in our business.

Today

Page 3: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Our Presence

Page 4: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Homegrown Brands

Italian casual dining

A'more di merrier. At Italiannies, great

food and good times are just on the table,

waiting to be shared.

6 outlets in Malaysia

Modern European

Cuisine

Honest-to-goodness

stuff, inspired by Jamie

Oliver’s straightforward

recipes.

2 outlets in Malaysia

Page 5: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Malaysian Quick Service

Restaurant

A Mamak stall with an

attitude, is the perfect

place for you to be

yourself, to enjoy the

variety of local

specialties with family,

colleagues or friends

gather together for a

cuppa and a bite at

affordable prices.

8 outlets in Malaysia

Irish Gastrobar

A place to bring friends

and clients

for a pint, a game of pool

or watch the news or

a match. In addition to

the lively environment,

Malones also offers a

delightful menu filled

with an array of our

Chef’s creation and of

course, authentic Irish

specialties.

5 outlets in Malaysia

1 outlet in Singapore

Homegrown Brands

Page 6: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Homegrown Brands

Bar Lounge

The Bedroom is an

elegant backdrop to

business outgoings and

gatherings, celebrations,

and more. It is and a

place to be seen in,

avenue where you are

more than likely to chill

and socialize.

1 outlet in Malaysia

Italian Quick Service

Inspired by an Italian cafe, Baci

serves quality coffee and cafe

style food in a neighborhood

setting inspired by the European

coffee culture where people

relax, and enjoy each other’s

company.

1 outlet in Malaysia

1 outlet in Singapore

Page 7: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Live venue, Bar

A venue with ideals of supporting the local

music scene while providing a relaxed

environment

where our guests can listen to aspiring artists.

Laundry has helped launch the careers of many

talented local musicians, and has provided a

platform for many international and regional

artists to perform.

1 outlet in Malaysia

Bar, Club

Housing a rowdy crowd of 400, its interior

consists of a chic lounge area for club

goers to let loose and unwind. Republic

also caters to the sporty crowd; an

exterior deck for

sports lovers to watch the latest

football matches.

1 outlet in Malaysia

Homegrown Brands

Page 8: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Franchise and License Brands

American casual dining

Famous for fresh food

and mouthwatering

American classics, from

appetizers perfect for

sharing, to memorable

burgers and delicious

desserts.

16 outlets in Malaysia

1 outlet in Singapore

Page 9: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Franchise and License Brands

Japanese casual dining

original creator of the

“Ishokuya” dining

concept in Japan, one

that features the delights

of modern Japanese

cuisine, which include

Watami’s original dishes

and signature beverages

3 outlets in Malaysia

Chinese casual dining

Specialising in northern

and southern Chinese

cuisine, particularly

noted for its many

variations of the Xiao

Long Bao

1 outlet in Thailand

Page 10: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Franchise and License Brands

Korean casual dining

Specializes in Korean cuisine

and bulgogi -- marinated

barbecued meat, the most

representative form of gogigui

or Korean barbecue

3 outlets in Malaysia

Page 11: Bulgogi China Signing-speech presentation10-1 (R1) pptx ...asiasilk.listedcompany.com/newsroom/20121109... · 11/9/2012  · Microsoft PowerPoint - Bulgogi China Signing-speech presentation10-1

Partnership with Bulgogi Brothers

• Secured exclusive rights to develop and

operate Bulgogi Brothers restaurants in

Malaysia, Singapore, Thailand and Indonesia

• Opened 3 stores in Malaysia in Q3-Q4

• Secured exclusive rights to develop 30 stores

in China and 10 stores in Vietnam

• Target to develop 1st store in China