Bularangi Motorbikes and the Asian Market

Working together:Auckland International Airport Ltd

Bularangi Motorbikes New Zealand – just the 2 of us!

Ali and Baz Howie

Ali and Baz Howie – based in New Zealand and operating the Bularangi Motorbikes Harley Davidson rental and touring business.

What are we doing here today?

•Asia Marketing Strategy Competition.•Why did we enter?•Came second

What did that mean to Bularangi? •Proud!•Great exposure.•Involvement in many famils giving further great exposure.•Great contacts•Brainstorming meetings.•Marketing ideas came out of that.

What does Bularangi do? Harley Davidson Rentals

What does Bularangi do? Harley Davidson Self Ride Tours

What does Bularangi do? Harley Davidson Guided Tours

What does Bularangi do? Harley Chauffeured Passenger Tours

The Asian Market Now and The Future •Area of huge growth.•Working closely with Indonesia.•Starting to work with Chinese market.•ITB Asia 2012 contacts•Facebook Bularangi page •Attending Kiwilink South East Asia 2014.•Continue our sustained efforts to work the Asian markets where we believe a large percentage of our future business will come from.

Bularangi“Welcome to Heaven”