buildyouronlinepresence columbus
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Build Your Online Presence
Connie HancockUNL Extension Educator
Online Presence Strategy
How many of you have…….
The Rule of 250
The Average person knows at least 250
Those 250 know 250
You have access to
62,500 people
Social Business stats
• 1 in 3 small businesses are using social media
• 50% of people follow brands in social media
• 2 out of 3 social media users believe Twitter influences purchases
• 57% plan to increase social media budget
• 84% smartphone owners use them for shopping experience• 2 out of 3 will visit a mobile site
• 1 out of 2 will share their online shopping experience
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
Local SearchGo to
http://www.google.com/
Search Restaurants near Columbus Nebraska
Keyword SearchSearch for someone’s business
Place Page
• Need Google account – free
• Claim your bubble
• Verify your location
• Edit Place page
• Dashboard Information
Google Places
http://www.google.com/places/
Check all maps
• Yahoo! maps• Bing maps• Mapquest• Google maps
For help in claiming “bubbles” – go to http://huskerpreneur.com and click on Resources/Workshop Materials/Online Maps
YOUR WEBSITE
Part of the Blue Print
• Owned Media – what you control• Earned Media – reviews• Paid Media – what you purchase
http://mashable.com/2010/02/11/social-objects/
Owned/Claimed Media
• Web site• Mobile Site• Blog• Twitter account• Facebook page• Flickr• Youtube channel• Map locations
Website - Builds Foundation
• You Control• You Own Channels• Contributes to portfolio• Lays foundation for ‘earned’ value
Website - Builds a Bridge
• Connects social experience to destination
Social Media Tools
Create a Consistent Profile
• NAP + hours• Name• Address plus GPS coordinates• Phone• + Hours
• Over 1 Billion posts per day
• Average lifetime for a Facebook Page post is 3 hours
• Create a Business Page
• https://www.facebook.com/business/
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
• Over 100 million members worldwide
• Discussion groups around industry• Market Research
• Join Industry or Alumni groups
• http://gigaom.com/2009/07/13/33-ways-to-use-linkedin-for-business/
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
• 465 million accounts –
• 107 million accounts in US – 28.1% of all users
• Every day – 175 million tweets
• 30% of twitter users have an income over $100,000
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
YouTube• 1 hour of video uploaded every second
• 24 hours of video every 24 seconds
• 60 hours a minute
• 9 months every 2 hours
• A decade every single day
• A Century every 10 days
• Four billion video views globally every day
http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
eMail• 67% customers give email addresses to receive discounts/promotions
• 57% customers say apt to buy a product in a store after receiving an email
• 56% U.S. mobile phone owners access the Internet
• 85 percent of all U.S. adults now own a mobile phone.
• More than 50 percent of mobile users read email on their phones.
• 88 percent check email on their phones every day.
(Pew Internet and American Life Project (November 2012)
• Delivering Relevant Content Remains Key
• Pinterest is third most popular social network, behind Twitter and Facebook (in the US)
• Pinterest had accumulated 10.4 million users
• 80% are female
• January 2012 – US average time spent 97.8 minutes
• A call-to-action pin description sees an 80% increase in engagement
http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx
Blogs
• An informal, easily maintained method for regularly communicating with your customers
• Three Reasons you should blog:• Engage online with Customers
• Link Building
• Quality Content
http://blog.searchengineacademy.com/blog/seo-blogging/why-blogging-is-vitally-important-for-business-three-reasons-you-should-blog-now/
Earned Media
• Result of owned, paid, and participatory programso Blog postso Tweetso Status updateso Comments
Manage Your Reputation• 84 percent of Americans say online reviews
influence their purchasing decisions• Check out your ‘reputation’ at…
Yelp Citysearch Yahoo! Local Google Maps Angie’s List TripAdvisor Epinions Twitter
Paid Media
• Represents what we purchaseo Display ads, paid search, sponsorships
• Can complement, reinforce and polish
Five Tips for Online Presence
Know Why You are Online
Have a Complete Picture
Be Active Provide Value
Be Credible
Know Why You Are Online
• Top Three Reasons
• Set a Goal for Each
Have a Complete Picture
• Check out competition
• Spend time each month updating profile
• Personalize
Be Active
• Commit
• Set a Schedule to Update Page• 10 min/day• 1 hour/week• 3 hour/month
Provide Value
• Weekly Blog
• Specials
• Expertise
Be Credible
• Profile
• Current Information
• NO spelling errors
• Join Relevant Groups
HOW DO WE DO IT ALL?
Google Alerts
http://www.google.com/alerts
Twitter Search
http://search.twitter.com/
One Piece – Many DeliverablesWrite content for blog • Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which
automatically goes to Facebook
Create a video• Post a link on website• Upload to youtube• Upload same episode to your ITunes podcast
Talk about different things - not just about yourself! Make it 'interesting'!
YOUR WEBSITE
Marketing Strategy
• Need a Social Networking/Media Strategyo Research customero Determine time commitment
• Building relationships and reputations• Adding value to conversations relevant to your
business.• Analyze
o What marketing worked well?o What marketing didn't work well or not at all?o Are there any standout reasons?
Ask yourself
• What are your on-line marketing goals?• Who is your on-line target market?• How do you plan to increase your target market?• Which on-line tool/tools will you incorporate in the next
6 months? • What is your call to action?• How does your on-line marketing strategy fit into your
traditional marketing strategy?• How do you plan to incorporate this into your marketing
strategy?
Three E’s of Social Media
• Educate• Engage• Entertain
Ten Golden Rules to Internet Marketing
Resources
• eXtension Webinars – • http://www.extension.org/pages/16076/etc-webinar-archive
• Marketing AgriTourism Online – http://go.unl.edu/agritourism
• Direct Marketing of Specialty Food – http://go.unl.edu/directmarketingfood
• Taking Charge of Your Online Presence – available summer 2013
www.linkedin.com/in/conniehancock/
http://eship.unl.eduhttp://huskerpreneur.comhttp://www.facebook.com/unleshiphttp://www.twitter.com/unleshiphttp://http://pinterest.com/unexted/unl-extension-social-media-for-entrepreneurs/
Contact Information
Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska–Lincoln cooperating with the Counties and the United States Department of Agriculture.
University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.