buildingforemotion 141013120425-conversion-gate01
DESCRIPTION
EmotionsTRANSCRIPT
![Page 1: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/1.jpg)
@frankjwest
Building for emotion
WF
![Page 2: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/2.jpg)
@britehire
Frank West
CEO and Founder
![Page 3: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/3.jpg)
A door slams shut
![Page 4: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/4.jpg)
Turn to the internet, looking for help
![Page 5: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/5.jpg)
Next door...
![Page 6: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/6.jpg)
Turn to the internet, to plan their dreams
![Page 7: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/7.jpg)
Special occassions
Health and fitness
Emergencies
Buying houses
Holidays
Looking for help
Job huntingJob hunting
Finding love
We consult the internet all the time
Life changing events
![Page 8: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/8.jpg)
which means "to stir up"Adapted from the French word émouvoir
Emotion
![Page 9: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/9.jpg)
feelings of anotherThe ability to understand and share the
Empathy
![Page 10: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/10.jpg)
Put the user before the business goals
UX: User first
![Page 11: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/11.jpg)
Visceral level: The first impression
Behavioural level: Usable functionality
Reflective level: The aftertaste
Don Norman
Emotional Design
![Page 12: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/12.jpg)
Soft eggs
![Page 13: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/13.jpg)
![Page 14: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/14.jpg)
![Page 15: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/15.jpg)
![Page 16: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/16.jpg)
More than a picture
![Page 17: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/17.jpg)
I want to die
![Page 18: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/18.jpg)
![Page 19: Buildingforemotion 141013120425-conversion-gate01](https://reader033.vdocuments.mx/reader033/viewer/2022060118/55893569d8b42a2d398b46a7/html5/thumbnails/19.jpg)
@frankjwest@britehire
Thank you
WF