building your professional brand
DESCRIPTION
Building Your Professional Brand. Presented by the Fuqua, Duke Law, and Duke University Career Centers July 19, 2012. Facilitators. Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services. Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services. Panelists. - PowerPoint PPT PresentationTRANSCRIPT
Presented by the Fuqua, Duke Law, and Duke University Career
Centers
July 19, 2012
Building Your Professional Brand
Facilitators
Lisa SchwartzAssociate Director
CCMBA,EMBA & Alumni Career Services
Bethann ClearyProgram Assistant
CCMBA,EMBA & Alumni Career Services
Panelists
Hardy VieuxAttorney with Blank Rome LLP
Duke University Board of TrusteesDuke University ‘93
Linda GunnFounder and President, Orange Butterfly
SolutionsDirector of Information Assurance Operations
at Eli Lilly and CompanyDuke University’s Fuqua School of Business
‘07
Introduction
Discussion and Q&A with Panelists◦Defining Professional Brand◦Communicating your Brand◦Managing your Brand
Resources
Agenda
Things to consider•Brand is what others think/feel/say about you
•Maintain innovation and relevance
•Be authentic
•Send consistent messages
•Consider:-What you want people to think of, when they think of you-What your unique value is-How to manage your brand strategically and tactically both physically and virtually
Resources“Reinventing your Personal Brand: How to change your image
and create exciting new opportunities” (Dorie Clark)
“What’s Your Story?” (Herminia Ibarra and Kent Lineback)
Use your alumni resources to find these complete articles and more:1. Log into the Duke Directory – www.DukeDirectory.com2. Select “Research Resources” – bottom right of six boxes3. Select ProQuest ABI Inform – fourth option down4. Search for the article in the search box.
The Brand You 50 : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! By Tom Peters
Fifty tips to turn yourself into an outstanding, compelling commodity.
Additional Questions or Concerns?
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