building your personal brand - rab.com...• whether a ceo or in an entry-level position, everyone...
TRANSCRIPT
Media Sales Reps
SMBs on average are
called on by 37 media
reps per month.
Source: BIA/Kelsey
Please, go away.
1. Know what you are doing
2. Know that you know
3. Be known for what you know
3 Secrets of Branding Success
Your Personal Brand Power
Hone in on your skill-set:
• What do you bring to
your company?
• Your colleagues?
• Your industry?
Define who you are – Skills, abilities, personal experience
– Your passions
– Your specialties – what sets you apart?
How you are perceived
– Personal relationships
– Professional relationships
– Online reputation
Building Your Personal Brand
What are your goals? – In your current position
– Professionally
– How would you define your style?
Create your networks – Mentors and experts
– Participate in groups, seminars, conventions and forums
– Networking events
Building Your Personal Brand
Your LinkedIn profile is a combination of a
resume, cover letter, references. It’s a living
database of your professional network.
1. Post only pictures that will
never embarrass you.
2. Input your work experience
and fill out your profile.
3. Disable the ability to tag you
in pictures and videos.
4. Hold your tongue in postings
on your page or on those of
others.
• Station website – what you do, stations you represent, testimonials.
• Own your “ownname.com” or a website that aligns with your name in some fashion.
• Post regularly – give people a reason to come back.
Blog / Website
• Duane Christensen
• Results Radio /
Townsquare Media
• Advertising and
Marketing, Sioux
Falls, SD
YouTube
• Plan your message
• Speak clearly
• Keep it brief
• Update it regularly
• Check it frequently
• SMILE!
Voicemail
Business Card
• Whether a CEO or in an entry-level position, everyone should
have their own business card.
• Your card should contain your
personal brand statement as
well as contact information.
Think Big...
Make Big Things Happen! - Jeff Schmidt