Building your Personal Brand How to make a Lasting Impression (the good kind)

Download Building your Personal Brand How to make a Lasting Impression (the good kind)

Post on 17-Dec-2015

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  • Slide 1
  • Building your Personal Brand How to make a Lasting Impression (the good kind)
  • Slide 2
  • What is a Brand A Brand is a Symbol (what do you symbolize as a woman, an executive, and as a human being?) A Brand Sets Expectations (what can people expect from you, what consistencies do you want to portray?) A Brand Sets You Apart from the Crowd (what makes you special & memorable)
  • Slide 3
  • A Brand is a Symbol What do you symbolize as a woman, an executive, and as a human being? Build your symbol on 3 core values important to what you want to express to the world Nike=Victory, Coke=Happiness Google=Information You=____ _____ _____
  • Slide 4
  • A Brand Sets Expectations What can people expect from you, what consistencies do you want to portray? Commit to your core values Core Values=Loyalty because they are unchanging, dependable and can be flexible within various scenarios
  • Slide 5
  • A Brand Sets You Apart from the Crowd What makes you special makes you memorable Start telling a story that can be elaborated upon, added to and updated frequently