Building Your Business with

Sabre

Sara GarrisonSenior Vice President, Sabre Product and Solutions

Development

Steve Clampett

President, Sabre Airline Solutions

• Why Sabre…

• Technical Strategy

• What We Do

• How We Do It

• Architecture

• Our Formula

Agenda

Why Sabre…

• Creating great technology capability in the travel industry

– Focus on operational performance, innovation in development

• Leveraging the Sabre advantage

– Integration, Customer Sales & Service, the AS advantage

– Grow our scale and leverage our platform to be industry leading

• Driving measurable customer value

– Develop solutions that contribute to the success of our customers

– Provide indispensable travel solutions for the travel industry

• Supporting the global community

– Lead through customer collaboration and partnership

– Provide the most rewarding marketplace for travel suppliers

The Sabre Technical Strategy

Sabre is focused on using advanced services-based

architectures and systems to create a “basket of

services.” A “basket of services” offers choice in end-

to-end solutions provided to our customers. This focus

allows us to more quickly deliver products that promote

ease of use, provide customization and personalization,

and drive delight across the travel experience.

Overall, our strategy involves implementing systems

that “delight” the user by adding capability at every step

in the travel chain. We are passionate in our work,

leveraging and committed to growing our proven,

extensible capabilities. Our capabilities are "best in

class" and recognized throughout the industry. Sabre

extends global reach and product value to all of the

travel industry.

At Sabre, we strive to be bigger, better and faster so that

our customers can do the same for their businesses.

Creating the Best Technology Capability in the

industry…

What We Do at SabreProviding value through every aspect of the travel chain.

Leveraging the Sabre Advantage…

What We Do: Delivering What’s Needed (A few examples)

Leveraging the Sabre Advantage (CSS)

• Architecture – Customer Data, Rules Engine,

Services Enablement

– Delivered on SOA standards, also being adopted by

IATA and TOA for next gen industry standards

– Delivered new web services for ticket refunds and

exchanges, PNR search, miscellaneous payments,

inventory and reaccommodation

– Enabled services that allows customers to use toolkits

to build more intelligent interfaces

– Delivered services that SabreSonic® Web and Interact

to consume for new Branded Fares Shopping

capabilities

– Built foundation for rules infrastructure architecture

required to implement SabreSonic® Customer Sales

&Service future rules based system vision. Examples:

bag fees, seats, waitlist clearance and mobile

– Created, delivered innovative business intelligence tool

Executive Dashboard

• Customer Experience and Point of Sale –

Interfaces, Reservations, Check-In, Web

– Customer value calculator

– New Internet booking engine platform for SabreSonic

Web

– Increased payment capabilities on SabreSonic Web

– Developed fare family attributes in SabreSonic Web and

Interact Points of Sale

• Merchandising – Ancillary Sales, Shopping

Fares

– Pay for differentiated seats

– Sabre® Merchandising Manager for configuring

branded fares

– Advanced Branded Fare Shopping service on

SabreSonic Web

– Fare family attributes display in the Web component

and Interact Points of Sale

– SabreSonic® Sell Branded Fare Shopping service

in Interact

– Marketing text / attribute data in Sabre

Merchandising Manager

How We Do It: “AGILE”

Doing What’s Right

We follow rigorous practices and methodologies to make our products

bigger, better and faster. We practice Agile and Test Driven Development

methods and we adhere to the industry “ilities” – all to ensure that our

products meet the business standards for:

We promote strict principles of advanced technology, ensuring that all of

our products help move the world today, tomorrow and beyond. We

continue to serve as the power behind travel.

We embrace open systems capabilities, building systems that are portable,

non-proprietary and interoperable. We dissect and rebuild to create

compartmentalized, isolated and exposed code that can be rapidly

recomprised to meet new and emerging business models. We adopt and

exploit advanced tools and services-based models.

Availability Extensibility Reliability Durability Usability Reusability Securability

PSD Metrics Dashboard

10

12 Week Development Cycle

• Operational Rigor:

– Each Release is structured around a 12 week schedule

– Two Releases are supported concurrently, staggered every 8

weeks

Dev/Test Cycle Test/Promote Cycle

Dev/Test Cycle Test/Promote Cycle

Dev/Test Cycle Test/Promote Cycle

Week 1-8 Week 9-12 Week 13-16 Week 17-20

2010 Master Release Calendar

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11

EDS Freeze J J J J J F F F F M M M M M A A A A M M M M J J J J J J J J J A A A A S S S S S O O O O N N N N D D D D D J J J J

Sunday 27 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23

Monday 28 4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24

Tuesday 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25

Wednesday 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26

Thursday 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27

Friday 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28

Saturday 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29

PSD Customer

Facing Release

Weeks

25 1 19 26 12 19 4 11 27 3

26 2 20 27 13 20 5 12 28 4

27 3 21 28 14 21 6 13 29 5

28 4 22 29 15 22 7 14 30 6

29 5 23 30 16 23 8 15 31 7

Cust Release Nbr 10

.1C

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10

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10

.4C

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10

.10C

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11

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11

.0C

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PSD Delivery Release

Weeks

28 4 25 1 22 1 22 29 19 26 17 24 14 21 12 19 9 16 6 13 4 11 1 8 29 6 27 3

29 5 26 2 23 2 23 30 20 27 18 25 15 22 13 20 10 17 7 14 5 12 2 9 30 7 28 4

30 6 27 3 24 3 24 31 21 28 19 26 16 23 14 21 11 18 8 15 6 13 3 10 1 8 29 5

31 7 28 4 25 4 25 1 22 29 20 27 17 24 15 22 12 19 9 16 7 14 4 11 2 9 30 6

1 8 29 5 26 5 26 2 23 30 21 28 18 25 16 23 13 20 10 17 8 15 5 12 3 10 31 7

Release Nbr 10

.0.a

10

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10

.1.a

10

.1.b

10

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10

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10

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10

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10

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10

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.0.a

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.0.b

P3 X X X X X X X

GV X X X X

CGUI X

GSM

MySabre Classic X X X X X X X

Scribe

API X X

NetCheck X X X X X X X X X X X X X

MySabre GX X X X X X X X

Hotels GUI

eServices

SVT X X X X X X X X

Architecture: Wild About SOA

• SOA is an architectural

model based on the

Service-Oriented Design

Pattern:

The Service-Oriented Design Pattern

<<registry>>

Service

Broker

<<client>>

Service

Consumer

<<server>>

Service

Provider

Find Provider

Register

Capabilities,

Bindings,

Connection

Points

Employee

Service

Service

Contract

SOA Layers

• SOA employs a layered services model to achieve loose

coupling and abstraction

– Business Capability Services

– Domain Services

– Core Services

– Utility Services

Ticketing Domain

Core Services

DCS PRS

ACS etc

Domain Services

Ticketing

Reservation Domain

Core Services

PNR

P+ etc

Domain Services

PNR

Utility

Services

Rules

Validation

Transform

etc

:

ESB

Business Capability Services

Ticketing Check-in Reservation

Externally Exposed Services

Availability Shopping Profiles

From This…

Mainframe

PSS on TPF

• Air

• Hotels

• Car Rentals

• Ground Transport

• Teletype

• Rates & Availability

• ACS, ACSI

• BMAS, PRS

• TTY

• Sabre Queues

• Ticketing

• Cash Register

• Virtual Coupon

• VIT

• Credit Auth System

• Merchant Svc. Fee

FPC on TPF

• Air Shopping

• Air Pricing

• Air Content

PNRC on TPF

• PNR

Z/OS

• Revenue Accounting

• Loyalty System

• Air Content

• Air Schedules

Midrange

Link: Air Services - ATSE• Air Shopping

• Air Pricing

• Air Schedules

• Air Availability

• Air Content

• Inventory

Air Solutions• SabreSonic Revenue Integrity

• Command Center

• Smart Flow

• Aerodynamic Traveler

• Interact

Core Merchandising Services• Campaign Services

• Content Binding

• Impression & Event Logging

• Control Group Adherence

Customer Insight

• Customer Profiles

CCC

• PNR • CDI

FSP• ASR

• AMP

• IETHub

• EDP

• DMS, DPS

• CTS, CTM

• Travel

Bank

TDW

• Teradata

• Cognos

• Business Obj.

• Extract Rpts.

Travel Content• MTS Hotels

• MTS XFactors

• eHotels

• GEO Services

• Rail

• Cruise

• Packaging

• Insurance

ICE

Authentication,

Authorization, Sessioning,

Metrics Logging

USG – Universal Services

Gateway

Airline

Operations

Subscribers

Agencies, Online

POS Solutions

Command Center

Revenue Integrity

Smart FlowShopping

Availability

Ticketing

Check-in,

Pre-Reserve

Seats,

Baggage

Tracking

Shopping

Availability

Ticketing

Airline

Loyalty

Systems

GEO Services

Gov. Interfaces

IUR

Credit

Settlement

Credit

Auth

Cruise &

Air Content

Schedules

PRS &

Check-In

PRS

Customer

Profiles

Suppliers

• Airlines

• Hotels

• Cruises

• UK Rail

• Travel Insurance

• Ground Transport

• GEO Services

• Packaging

Non-Sabre

GDS

Airline

Operations

OAG

ATPCO, IATA,

SITA

Credit Card

Vendors

AirPlus &

Merchant

eSolutions

CentralCommand,

InfoCommand &

Trams at Agencies

Government

Mapquest

External

Connectivity

Supplier Side Gateway

XML communications

Online Requester

COMMERCIAL

Offline reporting & Data

distribution

TTYMRS

Teletype communication

CTS

EDIFACT

communications

Legend

Shared Services Client Interface

Mainframe Apps

Midrange Apps

External

Supplier

Sabre PSD – Overall Application Architecture

Ap

p / S

vc

en

tM

od

el

Fra

me

wo

rk

To This: Reference Model With SOA Fabric Detail

TPF / zOS / zLinux Open Systems

Airport

Check-InTKT PNR

Misc

SalesSabreSonic

InventoryContent Profile

Merchan-

dising

Ancillary

ServicesDSS Air Pricing

Applications / Service Consumers

Service Gateway / Connectivity / Load Balancing

Internet ePOS Liberty Travelocity GetThere …

Domain Controller

Airport

Check-InTicketing

PNR

ServicesAir Pricing

Ancillary

ServicesProfile

Travel

ContentInventory

Business Service Orchestration (BSO)

Auto. Exchanges

& Refunds

Departure

Control

Content Source

IntegratorAir Scheduling Air Inventory Hotels

Air Availability Rail Cruise Insurance Cars Sell Connectivity

Reaccomodation

Manager

Customer

AnalyticsTraveller Data

Social

Computing

Air Shopping

(Intelisell)

SO

A Im

ple

me

nta

tion

Customer Value: Voice of the Customer

Global Customer Community

Integrated

customer

engagement

Collective

IT spendCommunity Portals

Sabre Airline University

Business Networking

HUB and DevStream

Better

Solutions

Customer

Voice

Account Management

Executive Advisory Board

Product Support Helpdesk

Online

Product Planning

User Conferences

Customer and Portal councils

Solution Direction

Offline

Global Customer Community

Ap

p / S

vc

en

tM

od

el

Supporting FrameworkS

OA

Imp

lem

en

tatio

nS

up

po

rting

Fra

me

wo

rk

Consumers

Service (Unified) Gateway

Load Balancing

Message Oriented

MiddlewareLogging & Tracing Rules Infrastructure

Caching Schema ValidationAuthorization

Authentication

Suppliers

Service (Unified) Gateway Service (Unified) Gateway

Network

Service Catalog (UDDI)

Our Formula

• Customer needs +

• Customer input =

• Foundation for

– common capabilities and

– customization of individual needs

“Basket of Services”

…Sabre Developer Tools

make customization real

Airline Kiosk

Web BrowserAgencies

Why Sabre…

• Creating great technology capability in the travel industry

– Focus on operational performance, innovation in development

• Leveraging the Sabre advantage

– Integration, Customer Sales & Service, the AS advantage

– Grow our scale and leverage our platform to be industry leading

• Driving measurable customer value

– Develop solutions that contribute to the success of our customers

– Provide indispensable Travel Solutions for the travel industry

• Supporting the global community

– Lead through customer collaboration and partnership

– Provide the most rewarding marketplace for travel suppliers