building your brand through social in china next digital(asia pacific digital) ash mc_vey
Post on 19-Sep-2014
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Ash McVey - Asia Pacific Digital Ashley is the director of Marketing & Strategy at Next Digital– a company of Asia Pacific Digital. With over a decade of digital marketing experience, Ashley has worked with businesses across the Asia-Pacific region, helping them grow their digital presence within China.TRANSCRIPT
Ashley McVeyHead of StrategyNext Digital
Building Your Brand in ChinaThrough Social Media
The Social Landscape
In 2013, social media users have grown by
Source: China Internet Network Information Centre (CNNIC)
Source: China Internet Network Information Centre (CNNIC)
Source: China Internet Network Information Centre (CNNIC)
China’s Social Consumer
China’s Social Consumer
Over halfof users have clicked to a product after seeing it on
Social Competitors
Platforms
Allow full range of social activities including photo sharing, games, and profile
personalisation.
China’s Facebook
University Students
Low Active User %
Mass Market
Largest User base
Lowest Engagement
Highest Active User %
Higher penetration in Tier 1 cities
Area Focused
Gigs, News, Events
Event Guide
Case Studies
