building viral ads with social media | episode 3
DESCRIPTION
Here, at Episode 3, we’ll try to understand how to build ads that that would make people want to spread the word about your company and your brand. We’ll try to understand how different social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ can help you promote your brand. We’ll analyze which social media platform is best for you, and if you really are reaching out to your right target audience. And more importantly, we hope to see how your business is perceived by the market. Discover more at http://www.tabletadvertisingpros.comTRANSCRIPT
Building Viral Ads with Social Media | Episode 3
• The “Big 5” Social Networks
• Something Worth Sharing
• A Clear Call to Action
The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”
THE “BIG 5”
SOCIAL NETWORKS
The 5 Most Sharable Social NetworksBy US Market Share of Visits %
0% 10% 20% 30% 40% 50% 60% 70%
YouTube
Google+
%
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
Top 10 Brand
Movers on
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
Top 10 Brand
Movers on
YouTube
http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp
Tech/Marketing
Business
Design/Fashion/Food
General
SOMETHINGWORTH
SHARING
• People Connect with People
“NOT BRANDS”• Be Relevant (aka. Timely)
• Be Different
http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp
CLEAR
CALL TO ACTION
Intriguing Calls to Action
Sharing Calls to Action
• Tablet Devices
• iPad Mini?
• Cross-Platform Ads
Connect to Learn More…
TabletAdvertisingPros.com