Building user trust in smart machines

@svonava, svonava@gmail.com, svonava.com

Trust

“The willingness to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor, irrespective of the ability to monitor or control the other party.” (Mayer et al. 1995)

Trust is complex

Foundations of trust

SincerityReliabilityCompetenceCare

Foundations of trust

Sincerity

Foundations of trust: Sincerity

Foundations of trust: Sincerity

Foundations of trust: Sincerity

Foundations of trust: Sincerity

Foundations of trust

Reliability

Foundations of trust: Reliability

Foundations of trust: Reliability

Foundations of trust: Reliability

Robustness?

Foundations of trust

Competence

Foundations of trust: Competence

Foundations of trust: Competence

Foundations of trust: Competence

Foundations of trust: Competence

Foundations of trust

Care

Foundations of trust: Care

PeWe!

Foundations of trust: Care

Foundations of trust: Care

Foundations of trust: Care

That’s all folks!Questions?

Sincerity, Reliability, Competence, Care

Bulvarny datablog

topky.sk +cynickaobluda +theguardian.com/data

Interested?> svonava@gmail.com