building the tad ecosystem presented at iit rtc conference
DESCRIPTION
Presented at the IIT RTC Conference in Chicago 30 Sept - 2 OctTRANSCRIPT
Building the Telecom Application Developer Ecosystem
Building the Telecom Application Developer Ecosystem
Middle Managers, Desk Jockeys, PowerPoint Politicians, Full-Time Standards People, People who believe Management Consultants, Wage-Slaves, People waiting to retire or made redundant, The Risk Adverse, Yes-People, People
who do what the boss tells them regardless, Corporate Anti-Bodies, etc.
Innovators, risk takers, small companies, technology leaders, independent thinkers, creatives, people working at intersections of industries, etc.
TADS comes from the grassroots
The Web has won, so let’s get with the program
BUT no ‘black and white’ thinking! There’s space for both,
Telecom reaches 6B+ people
Analysys Mason Prediction on Messaging and ARPU
Telco p2p messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.
$100B Ecosystem!
We’re Underestimating the Impact of when WhatsApp adds Voice
Page 10 The Western European Syndrome may be upon us sooner than we think
BUT Telcos can get it Right!
Page 11
Customers
Services
Make Telecoms an Essential Spice for every Business Recipe
Do more VAS!
“Most men would rather deny a hard truth than face it.”
Defining what is meant by Telecom App Developer R
even
ue
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers
This Is A More Accurate Representation R
even
ue
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers
‘Cut and Paste’ web developers using web-scripting and graphical tools on
app platforms (10Ms)
IT/Web Programmers building on FOSS, telecom app
platforms and telecom APIs (1Ms)
What do we mean by Telecom App Developer?
Hardcore Telco Software Infrastructure
(10ks)
All based on IT / Web Technologies and Development Principles
Developers that recognize they build telecom apps
today
‘Cut and Paste’ web developers using web-scripting and graphical tools on
app platforms (10Ms)
IT/Web Programmers building on FOSS, telecom app
platforms and telecom APIs (1Ms)
TADS is about Building an Ecosystem
Hardcore Telco Software Infrastructure
(10ks)
All based on IT / Web Technologies and Development Principles
Developers that recognize they build telecom apps
tomorrow
Developer Needs/ (Responsibilities)
Telco Needs/ (Responsibilities)
Vendor Responsibilities/ (Needs)
Modern and easy to use tools, docs & support (Communicate Needs) Go-to-market support Viable business models
Meet Dev tech needs
Support and protect the telco network
Brokering
Safely expose assets
Help from vendors in
building the necessary go-to-market support and business models
Innovation Community of
developers
(Publicity)
Process that supports hundreds of new services
(Publicity) Industry-wide Best Practices
TAD Manifesto
Examples of Telecom App Dev happening today! For more details: http://alanquayle.com/category/startups-to-watch/
Uber Revolution
Communications is Core to On-demand Services
Go-to-Market is Critical, and a Critical Telco Value
Customers
Selling Services
Selling Capabilities
Internal
Partners
External
Telco
Telco GTM
ECOSYSTEM
SERVICES