building the tad ecosystem presented at iit rtc conference

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Building the Telecom Application Developer Ecosystem Building the Telecom Application Developer Ecosystem

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Presented at the IIT RTC Conference in Chicago 30 Sept - 2 Oct

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Page 1: Building the TAD ecosystem presented at IIT RTC Conference

Building the Telecom Application Developer Ecosystem

Building the Telecom Application Developer Ecosystem

Page 2: Building the TAD ecosystem presented at IIT RTC Conference
Page 3: Building the TAD ecosystem presented at IIT RTC Conference
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Middle Managers, Desk Jockeys, PowerPoint Politicians, Full-Time Standards People, People who believe Management Consultants, Wage-Slaves, People waiting to retire or made redundant, The Risk Adverse, Yes-People, People

who do what the boss tells them regardless, Corporate Anti-Bodies, etc.

Innovators, risk takers, small companies, technology leaders, independent thinkers, creatives, people working at intersections of industries, etc.

TADS comes from the grassroots

Page 6: Building the TAD ecosystem presented at IIT RTC Conference

The Web has won, so let’s get with the program

Page 7: Building the TAD ecosystem presented at IIT RTC Conference

BUT no ‘black and white’ thinking! There’s space for both,

Telecom reaches 6B+ people

Page 8: Building the TAD ecosystem presented at IIT RTC Conference

Analysys Mason Prediction on Messaging and ARPU

Telco p2p messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.

Industry needs to find >$100B in new revenues within 5 years.

Page 9: Building the TAD ecosystem presented at IIT RTC Conference

$100B Ecosystem!

Page 10: Building the TAD ecosystem presented at IIT RTC Conference

We’re Underestimating the Impact of when WhatsApp adds Voice

Page 10 The Western European Syndrome may be upon us sooner than we think

Page 11: Building the TAD ecosystem presented at IIT RTC Conference

BUT Telcos can get it Right!

Page 11

Page 12: Building the TAD ecosystem presented at IIT RTC Conference

Customers

Services

Page 13: Building the TAD ecosystem presented at IIT RTC Conference

Make Telecoms an Essential Spice for every Business Recipe

Page 14: Building the TAD ecosystem presented at IIT RTC Conference

Do more VAS!

Page 15: Building the TAD ecosystem presented at IIT RTC Conference

“Most men would rather deny a hard truth than face it.”

Page 16: Building the TAD ecosystem presented at IIT RTC Conference

Defining what is meant by Telecom App Developer R

even

ue

Product

Internal Telco Developers

Partner Developers

Telecom App Developers

Mobile App Developers

Long Tail Developers

Page 17: Building the TAD ecosystem presented at IIT RTC Conference

This Is A More Accurate Representation R

even

ue

Product

Internal Telco Developers

Partner Developers

Telecom App Developers

Mobile App Developers

Long Tail Developers

Page 18: Building the TAD ecosystem presented at IIT RTC Conference

‘Cut and Paste’ web developers using web-scripting and graphical tools on

app platforms (10Ms)

IT/Web Programmers building on FOSS, telecom app

platforms and telecom APIs (1Ms)

What do we mean by Telecom App Developer?

Hardcore Telco Software Infrastructure

(10ks)

All based on IT / Web Technologies and Development Principles

Developers that recognize they build telecom apps

today

Page 19: Building the TAD ecosystem presented at IIT RTC Conference

‘Cut and Paste’ web developers using web-scripting and graphical tools on

app platforms (10Ms)

IT/Web Programmers building on FOSS, telecom app

platforms and telecom APIs (1Ms)

TADS is about Building an Ecosystem

Hardcore Telco Software Infrastructure

(10ks)

All based on IT / Web Technologies and Development Principles

Developers that recognize they build telecom apps

tomorrow

Page 20: Building the TAD ecosystem presented at IIT RTC Conference

Developer Needs/ (Responsibilities)

Telco Needs/ (Responsibilities)

Vendor Responsibilities/ (Needs)

Modern and easy to use tools, docs & support (Communicate Needs) Go-to-market support Viable business models

Meet Dev tech needs

Support and protect the telco network

Brokering

Safely expose assets

Help from vendors in

building the necessary go-to-market support and business models

Innovation Community of

developers

(Publicity)

Process that supports hundreds of new services

(Publicity) Industry-wide Best Practices

TAD Manifesto

Page 21: Building the TAD ecosystem presented at IIT RTC Conference

Examples of Telecom App Dev happening today! For more details: http://alanquayle.com/category/startups-to-watch/

Page 22: Building the TAD ecosystem presented at IIT RTC Conference

Uber Revolution

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Communications is Core to On-demand Services

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Go-to-Market is Critical, and a Critical Telco Value

Customers

Selling Services

Selling Capabilities

Internal

Partners

External

Telco

Telco GTM

Page 25: Building the TAD ecosystem presented at IIT RTC Conference

ECOSYSTEM

Page 26: Building the TAD ecosystem presented at IIT RTC Conference

SERVICES

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