building the sap community - enterprise 2.0 conf
Post on 21-Oct-2014
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DESCRIPTION
This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.TRANSCRIPT
The Story of Building SAP: From a Simple Support Forum to a
Comprehensive Ecosystem Strategy
Mark Yolton Senior Vice PresidentSAP Community Network
@MarkYolton
Mark YoltonSenior Vice PresidentSAP Community Network
Community: http://scn.sap.com Twitter: @MarkYolton
Rachel HappePrincipal & Co-FounderThe Community Roundtable
Website: http://www.community-roundtable.com/Twitter: @rhappe
#e2conf-9 @MarkYolton @rhappe
© SAP 2010 Page 3
SAP Community Network
Enterprise 2.0 @ Santa Clara, CA Mark Yolton, SVP - SAP Community Network
© SAP 2010 Page 4
SAP Community NetworkWhat is it…?
SOC IALINNOVAT ION
SOC IAL INTELL IGENCE
SOC IALCOMMERCE
SAP Community Network (SCN) is the
Social Network for SAP professionals (covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
to SAP customers, partners, employees,and independent experts
© SAP 2010 / Page 5
SAP Community Network (SCN) A Rich, Global Network of Communities and Assets
Customers
© SAP 2010 Page 6
SAP Community NetworkLeadership in Social Innovation, Social Commerce, Social Intelligence
> 2 million members strong
> 200 countries and territories
~ 20,000 new members / monthMembers
~ 1 million unique visitors / month
> 2 million visits @ 20 million pages / month
+ 30,000 attendees at related in-person events
Traffic
> 200,000 have contributed (ever)
> 99,000 last year w/ 3,000 “top” contributors
~ 6,000 bloggers … 90 SAP Mentors … Contributors
~ 3,000 posts / day in 350+ forums
> 1.7 million topic threads @ > 7M messages
> 2 million monthly newsletter impressions Momentum
> 700 SAP “app store” solutions + services
Thousands of demos and trials delivered
Leads from >100 countries @ all industriesImpact
“SAP Community Network may be the most extensive use to date of social media by a corporation.”
Leveraging the Talent-Driven Organization The Aspen Institute - 2010
© SAP 2010 / Page 6
internal
© SAP AG 2009. All rights reserved. / Page 7
http://scn.sap.com
sap.com/techtour
Mark Yolton Senior Vice President SAP Community Networkhttp://scn.sap.com
+1 [email protected]@MarkYolton
© SAP 2010 / Page 7