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Cisco Public 1 © 2010 Cisco and/or its affiliates. All rights reserved. Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization Africa/Levant [email protected]

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Page 1: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

Cisco Public 1© 2010 Cisco and/or its affiliates. All rights reserved.

Building the Data Centerof the FutureNOW

Rene BosmanBusiness Development Data Center & Virtualization Africa/Levant

[email protected]

Page 2: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

An event that changes the way we think and act.

• Andy Grove, Founder of Intel.

Page 3: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 3

John Chambers and the Cisco executive team put in plan Cisco’s strategy for the Data Center

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

• $900M Annualized Run Rate

• UCS #3 worldwide market share *

• UCS #2 US/Canada market share *

• 5,400 UCS Customers; 2,140 repeat

customers with average 4 repeat buys

• 350 ATP Channel Partners for UCS B-

Series; All for UCS C-Series; Active

Distis with Configuration to Order

Capability

• 40+ World Record Performance

Benchmarks to date

* Source: IDC Worldwide Quarterly Server Tracker, Q1 2011, May 2011

2011

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

Page 6: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

Cisco Public 6© 2010 Cisco and/or its affiliates. All rights reserved.

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

• ……where networks are being unified

• ……where compute is getting standardized

• ……and where virtualization is becoming mainstream

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 8© 2010 Cisco and/or its affiliates. All rights reserved.

1960 201020001970 1980 1990

Mainframe

Minicomputer

Centralized Computing

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 9© 2010 Cisco and/or its affiliates. All rights reserved.

1960 201020001970 1980 1990

Mainframe

Minicomputer

Client Server

WebCentralized Computing

Decentralization

Page 10: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 10© 2010 Cisco and/or its affiliates. All rights reserved.

1960 201020001970 1980 1990

Mainframe

Minicomputer

Client Server

Web

Virtualization

Cloud

Centralized Computing

Decentralization

Page 11: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 11

Storage ArrayDisk Drive

• System Administrators used to manage each disk drive

• The Storage Array fundamentally changed the focus

• No one cares how many disk drives they have: storage matters

Simplify The Data Center

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

Unified Computing SystemServer

• System Administrators have to manage each server

• Unified Computing changes the focus

• No one should care how many servers they have:Computing matters

Simplify The Data Center

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 13

25 Years of Anticipating and Driving Convergence

Market Area Technological Innovations

Enterprise NetworksSNA networking over IP and Ethernet Switching transformed Enterprise networking

Carrier NetworksTag Switching was the basis of MPLS, the foundation of today’s Service Provider networks

Business TelephonyIP telephony technology revolutionized legacy PBX market by converging telephony with IP networks.

Unified Fabric Unified Fabrics allow integration and simplification of disparate LAN and SAN switching domains

Unified ComputingUnified Computing combines compute, network, and storage systems to further optimize data center architectures

Major IT Transitions Lead by Cisco Innovation

In Each Case Legacy Vendors Attacked the New Approach

In Each Case Cisco Defined the Next-Generation Architecture

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

Fabric Computing

Figure 2. Which vendor would you perceive to be the most competent to deliver on a

fabric-based strategy in your enterprise?

Gartner report: Fabric Computing Poised as a Preferred Infrastructure for Virtualization and Cloud Computing,

February 11, 2011, George J. Weiss and Andrew Butler Report. ID number: G00210438.

Full Gartner report here: http://www.gartner.com/technology/media-products/reprints/cisco/210438.html

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Cisco Public 15© 2010 Cisco and/or its affiliates. All rights reserved.

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 16

Hybrid

Cloud

Automation

Virtualization

Consolidation

Private

Cloud

Public

Cloud

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Cisco Public 17© 2010 Cisco and/or its affiliates. All rights reserved.

Virtualization

Increase VM density

Increase VM performance

Enable VM mobility (intra/inter-site)

Enable VM-aware security

Standardize LAN / SAN infrastructure

Unify Network operations

Reduce cabling

Increase application bandwidth 10x

Enable dynamic QoS

Consolidation Automation

Reduce points of management

Enable Stateless Computing

Enable Policy-Based provisioning

Simplify overall IT operations

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

Management & Control

Legacy

Server = Application• Inefficient

• Complex

• High Cost

• Fragile

Unified

Server = Resource• Efficient

• Simple

• Lower cost

• Agile

UnifiedFabric

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Cisco Public 20© 2010 Cisco and/or its affiliates. All rights reserved.

More Than Just Bandwidth

Technology innovation leads to More Bandwidth

1994 1999 2009+2004

More Bandwidth leads to New Capabilities in the Fabric

New Capabilities drive Standards Evolution

10GbE10MbE 100MbE40GbE and

100GbE1GbE

L4-7

Svcs

Shared

Switched

VLANs

QoS

PoE

L3 Switching

802.1d802.3

802.1Q802.1P

ANSI T11, 802.1Qaz802.1au…

• L2 Congestion

Management

• Lossless Ethernet

• Multipathing

• FCoE

• ++Security

802.11

802.3afIEEE HSSG

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

June 2009 June2008

Nexus 7000

Lossless Fabric

Nexus 5000

10GbE DCB & FCoENexus 2000

Fabric Extender Nexus 1000V

VM-Aware Networking

Cisco MDS

VM-Aware Storage

Cisco UCS

Integrated Compute

Platform

NX-OS4.24.1

8GB FC

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 22

FY08

FY11

CONVERGENCE

SCALE

INTELLIGENCE

Fabric Path

OTV

FEX-link

VN-Link

DCB/FCoE

vPC

VDC

Architectural Flexibility and Scale

Application Mobility

Simplified Management with Scale

VM-Aware Networking

Consolidated I/O

Active-Active Uplinks

Virtualizes the Switch

Deployment FlexibilityUnified Ports

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Cisco Public 23© 2010 Cisco and/or its affiliates. All rights reserved.

Rack 1

GigE

10GE

Row 1 / Domain 1 / POD 1Rack 1

GigE

10GE

…..

Core Layer

Distribution Layer

10GE

...

Rack 1 Rack 12

Access Layer

FEX

Nexus 5000

Nexus 7010

Nexus 7010

1GE to Servers

10GE Servers

Steps:

• Implement Nexus 5/2k and replace existing Ethernet switches

• Replace NIC and FC HBA with Converged Network Adapters (CNA)

• Aggregate SAN’s across Nexus 5000

Benefits:

• At least 50% cable reduction

• 10GbE ready

• Reduction of FC ports

• Reduction in power and cooling

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Cisco Public 24© 2010 Cisco and/or its affiliates. All rights reserved.

Virtualization

Increase VM density

Increase VM performance

Enable VM mobility (intra/inter-site)

Enable VM-aware security

Standardize LAN / SAN infrastructure

Unify Network operations

Reduce cabling

Increase application bandwidth 10x

Enable dynamic QoS

Consolidation Automation

Reduce points of management

Enable Stateless Computing

Enable Policy-Based provisioning

Simplify overall IT operations

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 25

Technology

Cost

Governance

Security

Complex

Business

Continuity

Management

Performance

Unforeseen cost

No guarantee of

service levels

Legacy

Operational silos

Lack of experience

Distributed

environment

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 26

• Virtualization is not new

–It’s just mainstream now

• Changing the Data Center

–Applications now move around in the network

–Driving different system requirements

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Cisco Public 27© 2010 Cisco and/or its affiliates. All rights reserved.

• Network Virtualization• Network Switching & Security Visibility

across VMs

• Multi-Tenancy

• Tiered services for Shared infrastructure

• Nexus 1000v

• VM Efficiency• High VM density = Greater Utilization

• Reduced Data Center footprint

• UCS Memory Expansion

• VM Performance• Tier 1, Low-Latency, Real-Time Apps

• Dynamic QoS for VM Migrations

• Tiered QoS for Shared Infrastructure

• UCS I/O Virtualization

• UCS Memory Expansion

• 10Gb Ethernet Fabric

VM Efficiency

VM Security & Policy

VM Performance

Network Virtualization

VM Mobility

Cisco Unified Infrastructure

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Cisco Public 28© 2010 Cisco and/or its affiliates. All rights reserved.

• VM Mobility• Intra-DC, Inter-DC Mobility

• Simplified L2 Architecture in DC

• Cisco Nexus 1000v

• Cisco FabricPath / TRILL

• Cisco OTV

• VM Security & Policy• Security visibility into VMs

• Dynamic security policy as VMs move

• Tiered QoS for Shared Infrastructure

• Cisco vPath (1000v), vNAM

• Virtual Security Gateway (VSG)

VM Efficiency

VM Security & Policy

VM Performance

Network Virtualization

VM Mobility

Cisco Unified Infrastructure

Page 29: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

Cisco Public 29© 2010 Cisco and/or its affiliates. All rights reserved.

Virtualization

Increase VM density

Increase VM performance

Enable VM mobility (intra/inter-site)

Enable VM-aware security

Standardize LAN / SAN infrastructure

Unify Network operations

Reduce cabling

Increase application bandwidth 10x

Enable dynamic QoS

Consolidation Automation

Reduce points of management

Enable Stateless Computing

Enable Policy-Based provisioning

Simplify overall IT operations

Page 30: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 30

A Platform for Tomorrow’s Data Center. And Today’s.

– Run any application: virtualized or non-virtualized

– Integrate with existing networks, storage, and management infrastructure

– Run side by side with legacy infrastructure

– Self integrating: Deploy rapidly & increase productivity

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Cisco Public 31© 2010 Cisco and/or its affiliates. All rights reserved.

Service Catalog and Self-Service Portal Cisco newScale FrontOffice Suite

Global Orchestration & ReportingCisco Tidal Enterprise Orchestrator

Adapter Framework

Compute

Resources

Virtual

Infrastructure

Network

Resources

Storage

Resources

OS / Software

ProvisioningCisco Tidal Server

Provisioner

Virtualization

Managerseg. VMware vCenter

CMDB

IT Service

Management

Tools

Billing/

Chargeback

Monitoring &

Governance

Hardware

Managerseg. UCS Manager, Tivoli

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 32

Developing a service catalogue and fully automating your Data Center services is resource intensive, requires integration with legacy solutions and 3rd parties and can be costly before you will gain benefits….

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Cisco Public

ASSESS STRATEGY

• Asset inventory

• Operational Readiness

• Organizational readiness

• Compliance with standards & regulations

• Private vs Public

• Business Case

• Automation POC

DESIGN

• Service template designs

• Workflow automation design

• Design for Compliance

• Infrastructure design

• Service Catalogue

IMPLEMENT

• Orchestration Integration

• Workload Migration

• Staging and Validation

• Infrastructure installation & decommissioning

• Customization

• Integration 3rd parties

STRATEGY

SERVICE

IMPLEMENTATION

SERVICE

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 34

• What is happening in the data center today is a once in a 20 year occurrence

• Technologies have evolved, but you won’t be able to profit unless you understand how

• Start Today

–Optimize by Unifying your Data Center

–Deploy virtualization with Cisco Nexus and Unified Computing

–Deploy Unified Network Services

–Orchestrate, Provisioning and Automate

Page 35: Building the Data Center of the Future NOW - Cisco · Building the Data Center of the Future NOW Rene Bosman Business Development Data Center & Virtualization ... •Changing the

Thank you.

Rene Bosman

[email protected]