building the creative economy in carrboro

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A DRAFT Proposal Building the Creative Economy in Carrboro

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On October 3, 2013, members of the ArtsCenter board made a presentation to the Economic Development & Public Policy Committee.

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Page 1: Building the Creative Economy in Carrboro

A DRAFT Proposal

Building the Creative Economy in Carrboro

Page 2: Building the Creative Economy in Carrboro

Creative Economy

Creative Industries

Arts

The Arts at the Core of a Creative Economy

Page 3: Building the Creative Economy in Carrboro

The Creative Industries

VISUAL ARTS

• Painting• Sculpture• Photography

PERFORMING ARTS

• Theatre• Dance• Puppetry

PUBLISHING/MEDIA

• Books• Newspapers

NEW MEDIA

• Games• Animation

DESIGN

• Graphic design• Fashion

CREATIVE SERVICES

• Architecture• Advertising

Page 4: Building the Creative Economy in Carrboro

Why Build a Creative Economy in Carrboro?

• Carrboro has the right elements– Liberal and open-minded citizens– A strong arts community– Poised for re-development

• Proven economic development model in other regions

• Attracts people, businesses, jobs

Page 5: Building the Creative Economy in Carrboro

The Vision

Develop an engine to drive the creative economy in Carrboro

and throughout the region

Page 6: Building the Creative Economy in Carrboro

Three elements

Education and Training

Attracting Companies

Building Companies

Page 7: Building the Creative Economy in Carrboro

Education and Training

• Arts– Visual/Performing– Digital– Design

• Business– Business Plans– Financials– Marketing– Manufacturing

Education and Training

Attracting Companies

Building Companies

Page 8: Building the Creative Economy in Carrboro

Building Creative Economy Companies

• Launching and Incubating– Mentoring and management– Shared space and equipment– Seed funding

Education and Training

Attracting Companies

Building Companies

Page 9: Building the Creative Economy in Carrboro

Attracting Creative Economy Companies to Carrboro

• Affordable space• Access to creative economy workers• Access to customers

Education and Training

Attracting Companies

Building Companies

Page 10: Building the Creative Economy in Carrboro

CENTER FOR ARTS AND INNOVATIONA physical space for building the creative economy

Page 11: Building the Creative Economy in Carrboro

Center for Arts and

Innovation

A hub for the arts, creativity and the creative economy in

Carrboro and the region

Page 12: Building the Creative Economy in Carrboro

Center for Arts and

Innovation

Classroom and Studio

Space

Startup Incubation

Space

Commercial Space

Performance Space

Page 13: Building the Creative Economy in Carrboro

Classrooms and Studios: Education and Training

• Function– Educate the creative class

• Arts and crafts• The business side of the arts

• Space– Classrooms and studios– Equipment for training the creative class

• 3D printer• Graphics workstations• Digital textile printer• Laser cutter• [others]

Page 14: Building the Creative Economy in Carrboro

Incubation Space: The Startup Foundry

• Function– Launch, nurture, build creative industry startups

• Space– Shared offices, studios, meeting rooms– Access to equipment (shared with education)

Page 15: Building the Creative Economy in Carrboro

Commercial Space

• Function– Operational space for

• companies attracted to the region• companies graduating from the Foundry

• Space– Office space– Studio space– Shared meeting rooms

Page 16: Building the Creative Economy in Carrboro

Performance Space

• Function– Venue for variety of performances

• Local: Deep Dish, Carrboro Modern Dance• Regional and National

• Space– Large venue for music, dance, theatre

• [details]

– Small space for intimate performances• [details]

Page 17: Building the Creative Economy in Carrboro

MAKING THE VISION A REALITY

Making the Vision a Reality

Page 18: Building the Creative Economy in Carrboro

S Z O S T A KA Process: Durham Performing Arts Center

Page 19: Building the Creative Economy in Carrboro

Carrboro: A Hub of Creativity and Commerce

Page 20: Building the Creative Economy in Carrboro

S Z O S T A K

The Existing Art Center Model:

A grass roots funded, non profit organization providing arts,

entertainment and subsidized arts education to our community.

The New Arts Center Model:

A self sustaining organization that reflects our community’s ideals and

values and provides us with economic development engine that will

enhance our community and increase the tax base.

The Arts Center: A New Model

Page 21: Building the Creative Economy in Carrboro

Phase One: Strategic Planning (4-6 Months)

ArtCenter Pre-Design and Programming

Master Planning and Precinct Planning

Strategic Operation Planning

Funding Strategy

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What

Where

Who

How

Strategic Plan

S Z O S T A K

Page 22: Building the Creative Economy in Carrboro

S Z O S T A K

TAC: A 10 year program for a 50 year BuildingFlexibility for change, seasonally and yearly

The FoundryHow big for a critical mass? What make sense?

Other uses: Deep Dish Theater???Roof level Music Venue??What else?

Page 23: Building the Creative Economy in Carrboro

S Z O S T A K

Phase One: Strategic Planning (4-6 Months)Master Planning and Precinct Planning

Arts and Entertainment District PlanningDowntown Master Planning

Parking PlanTraffic PlanHeidi’s Bicycle Parking and Path Connection Plan

How Much Housing do we need?How much Office do we need?

Page 24: Building the Creative Economy in Carrboro

S Z O S T A K

Phase One: Strategic Planning (4-6 Months)Strategic Operation Planning

Who owns the building?

Does the Art Center Manage the facility?

How does the “Foundry” fit in?

What is our business plan?

A Management Agreement

Page 25: Building the Creative Economy in Carrboro

S Z O S T A K

Phase One: Strategic Planning (4-6 Months)Funding Strategy

A Public Private Partnership to fund:

Page 26: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

New ArtsCenter Existing

ArtsCenter

Page 27: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

A Precinct Plan

Page 28: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

Page 29: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

Page 30: Building the Creative Economy in Carrboro

ArtsCenter

Proposed Site PlanProposed Footprint

Szostak Design

Downtown Carrboro: Art and Commerce

S Z O S T A K

Page 31: Building the Creative Economy in Carrboro

The Foundry

ArtsCenterTheaterClassroomsStudios

Downtown Carrboro: Art and Commerce

S Z O S T A K

Page 32: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

THEATER LOBBY, THEATER

LOBBY, THEATER ENTRY, BACK OF HOUSE

Page 33: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

THEATER LOBBY, THEATER, BACK OF HOUSE

Page 34: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

THEATER, OFFICES/CLASSROOMS

Page 35: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

FLEX OFFICE/CLASSROOM/WORKSHOPS/REHEARSAL

Page 36: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

FLEXIBLE WORK SPACEDANCE STUDIO

FLEX OFFICE/CLASSROOM/WORKSHOPS/REHEARSAL

Page 37: Building the Creative Economy in Carrboro

The Foundry

ArtsCenterTheaterClassroomsStudios

Downtown Carrboro: Art and Commerce

S Z O S T A K

Page 38: Building the Creative Economy in Carrboro

The Foundry

ArtsCenterTheaterClassroomsStudios

Downtown Carrboro: Art and Commerce

S Z O S T A K

Page 39: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K

Page 40: Building the Creative Economy in Carrboro

Downtown Carrboro: Art and Commerce

S Z O S T A K