building the brand of you
DESCRIPTION
Understand the 7 key steps to building a strong LinkedIn ProfileTRANSCRIPT
Building the brand of YOU!
Christopher Vo GSO [In]tern at LinkedIn
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What is a brand?
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Companies have products and advertisements
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Your Brand = Your LinkedIn Profile
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2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
1 4 716
31
53
87
144
300MM+
200200,000+professionals join daily
Profile viewing is the number one activity on LinkedIn
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7 Steps to build your brand
1. Pick a professional, engaging photo
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2. Be Found Easily – make a personal link
LinkedIn Confidential ©2013 All Rights Reserved
3. A Summary Packed with Passion
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4. Add Skills and manage which ones appear
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5. Tell your story with rich media Add your company
Recommendations
Share fun content
Write a summary
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6. Be Complete
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7. Read & Share Relevant News
LinkedIn Confidential ©2013 All Rights Reserved
Recap
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1. Pick a professional, engaging photo2. Be Found Easily – make a personal link3. A Summary Packed with Passion
4. Add Skills and organize yours
5. Tell your story with rich media 6. Be Complete
7. Read & Share Relevant News
Linkedin.com/in/christovo
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Questions?