building strong business roots presented by the wild women: janice knight, the business sage phyllis...
TRANSCRIPT
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Building Strong Business RootsPresented by The Wild Women:
Janice Knight, The Business SagePhyllis Orzalli, The Creative MuseFreddy Zylstra, The Word WizardJudy Nichols, The Numbers Guru
www.wildwomenforbusiness.com
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The Sustainable Business Cycle
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Meet Michelle, The Cupcake Lady
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Harness “the Force”
Aligning Vision, Mission and Values with Passion and Purpose
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Branding Brings Purpose to Life
• Branding is more than a logo• Branding requires deep, memorable
roots• It requires you to understand the Brain
and the “Consumer’s Mind”
What’s different about my business in ways that matter to my customers?
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You and The Consumer Have Two Brains
The Evolutionary Brain•Old Brain- 4 to 5 Millions Years Old
• Reptilian-Lizard Brain (DECIDES) -instinctual• Limbic -Leopard Brain (FEELS)- emotional
•New Brain- 80,000 to 100,000 Years Old• Prefrontal Neocortex (THINKS)- logical
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The Consumer’s Mind
• A Brand is a Memory in the Consumer’s Mind
• The non-conscious (subconscious) mind decides what to “put into memory”
• Images and emotions are the language of the mind
• The consumer has “two brains”• Dopamine drives the consumer’s action
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Brainstorming
• Bypasses Limbic Brain• Expands Possibilities• Clarifies Who You Are• Works Best with “Professionals” In
and Out of Your Industry
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What Really Matters to You?What Really Matters to Your Customers?
Do You Know?
Exercise: Let’s see what sticks!
On each sticky note write one attribute (a quality or characteristic) of one person whom you truly respect and admire
Write 5 attributes about this same person- one attribute per sticky note.
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Get Your Brand Out with….
Practical and Repeatable Systems•Branding Consistency•Marketing Your Brand•Systems that Help You Deliver What You Promise
• Financial• Customer Retention &
Relations• Quality Control• Operations• Staffing
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Standing Out in a Crowd
• Know Your Audience• What Emotional Needs Do You Meet• How Do You Get Your Message Across
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Michelle’s Integrated Marketing System
Creates marketing system that allows your business to sell to:
•The Right Person•At the Right Time•At the Right Place•With the Right Message
Integrated marketing requires:•Customer centric focus•Goal to direct highly relevant, personalized messages•An ongoing conversation with your customers and prospects•Technology to organize, automate and synchronize data and processes
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Vision, Mission, Values
Value Proposition
Profit Formula
Business Development SystemsClient Fulfillment & Relations
Human Resources
Testing, Tracking & Adjusting
Your Business “Rootprint”
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Business is a Numbers Game
• Cash Flow is King• You Need More Than a Crystal Ball• Projections Protect You• Knowledge is Power
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Full Circle
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The Wild Women Thank You and Invite You to Our Monthly Fire Up Your Business Meetup- Third Tuesday of Every Month at Briar Patch
Community Room, 5:15 to 6:00 p.m.
Phyllis Orzalli…….Janice Knight……..Freddy Zylstra……..Judy NicholsCreative Muse Business Sage Word Wizard Numbers Guru
140 Litton Drive, Ste. 200, Grass Valley, CA 277-6301; www.wildwomenforbusiness.com- Copy of this presentation available online under “Events” drop down menu.