Building Strong BrandsSubmitted to: Miss Arooj Shahzad

Submitted by: Muhammad Zafar & Arooj Suleman

What Is Brand?

A brand is a product, service, or concept that is publicly distinguished from others so that it can be easily communicated and usually marketed.

A brand name is the name of the distinctive product, service, or concept.

Branding

Branding is the process of giving a meaning to specific products by creating and shaping a brand in consumers’ minds.

Branding can be applied to the entire corporate identity as well as to individual product and service names.

Branding

It gives your company a unique personality, and establish a differentiated position in the market that attracts the right customers.

It is a strategy designed by companies to help people to quickly identify their products and organization

Branding can be achieved

through

advertising and communications

product and packaging design

in-store experience

pricing

sponsoring and partnerships

The visual identity of the brand (logo, website and colors, are just some examples).

Brand Protection

Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency.

Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name.

you can do the searching yourself or can hire a law firm for this process.

Brand Protection

Once you've learned that no one else is using it, you can begin to use your brand name as a trademark simply by stating it is a trademark (using the "™" where it first appears in a publication or Web site).

After you receive the trademark, you can use the registered symbol " ®" after your trademark.

Brand Equity

The value of a brand in the mind of the consumers

How to build a brand? To build a brand we have o follow these seven steps.

• Research your target audience and your competitors.

• Pick your focus and personality.

• Choose your business name.

• Write your slogan.

• Choose the look of your brand (colors and font)

• Design your logo.

• Apply your branding across your business and evolve it as you grow.

Brand Loyalty

Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity.

If done right, a brand results in an increase in sales for not just the specific product being sold, but also other products sold by the same company.

This phenomenon is often referred as brand loyalty.

How to Build Strong Brands?

Brand positioning &

Brand Name Selection

Brand Positioning: is the process of positioning your brand in the mind of your customers.

Brand Name Selection includes the desirable qualities of a company or organization.

Desirable qualities of a

company

These are the Qualities the company Focus during Brand name selection process.

• Suggest benefits and qualities

• Easy to pronounce, recognize, and remember

• Distinctive

• Extendable

• Translatable for the global economy

• Capable of registration and legal protection

Brand Sponsorship

• Sponsorship is a powerful marketing tool.

• A manufacturer can launch its own brand or

• It can sell to resellers who give the product a private brand.

• a manufacturer can join forces with another company to co-brand a product.

Brand Development

Benefits of a strong brand• It will add value to a company

• Requires less persuasion for consumers to use other products from the same brand

• Can ensure a lasting customer relationship due to trust

• It aids recognition in a cluttered marketplace

• Has the ability to command a premium

• Allows differentiation between very similar products, for example still mineral water

• Can attract merchandising contracts

• Leads to the perception of quality

Factors that can damage the

brand

• Untrustworthy behavior

• Concern about public safety or health

• Poor customer service (at any level)

• Obvious company financial difficulty

• Poor quality products

Any Question??