building proximity-aware apps with beacons - modev iot + wearables 2014

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Building Proximity-Aware Apps with Beacons David Helms Chief Product Officer Radius Networks, Inc. @davidhelms @radiusnetworks

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Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

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Page 1: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Building Proximity-Aware Apps with Beacons

David HelmsChief Product OfficerRadius Networks, Inc.

@davidhelms@radiusnetworks

Page 2: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

It’s the Internet of Things!

Get out from behind the glass with proximity-aware mobile apps!

Page 3: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What’s a proximity-aware mobile app?

A proximity-aware mobile app presents content or executes procedures when it nears a place or a thing.

Page 4: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What is a beacon?● Bluetooth v4.0 Low Energy

transmitter

● Used to mark a place or a thing

● Compatible mobile devices can uniquely identify and determine proximity to a beacon

● Typical range of 25m to 40m

Page 5: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What information does a beacon transmit?

Beacon advertisements contain…● Identifier - Represents a specific

place or thing

● Measured Power Value - Represents the signal strength of the beacon at 1m distance.

Page 6: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

● The mobile app must specify the beacons to be monitored

● App will be notified of region enter and region exit events, even when the app is in the background or terminated.

● Can range for proximity zone while in region by comparing actual signal strength to measured power value.

How do proximity-aware mobile apps usebeacons?

Page 7: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What mobile devices work with beacons?

● Apple iPhones, iPads & iPod Touches○ Bluetooth 4.0 hardware support○ iOS 7 or higher

● Android phones & tablets○ Bluetooth 4.0 hardware support○ Android 4.3 Jelly Bean or higher

Page 8: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Is user privacy protected when using beacons?

● Users have legitimate concerns about the use of their location information.

● Beacons are transmit-only and do not receive or collect signals from mobile devices.

● The use of beacons is inherently opt-in and requires users to take affirmative steps to allow proximity-aware apps to use their location information.

Page 9: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Beacons are inherently opt-in.

1. Users must decide to keep Bluetooth enabled on their mobile device.

2. Users must choose to install a proximity-aware mobile app on their device.

3. Users must explicitly agree to allow a proximity-aware mobile app to use their location information.

Page 10: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Are there different kinds of beacons?● iBeacon is the most popular beacon

type. Defined by Apple for use with iOS mobile devices.

● AltBeacon is a complementary, open-source alternative introduced by Radius Networks for non-iOS mobile devices.

● Other major mobile vendors hint at future iBeacon alternatives ?

Page 11: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What is a multi-beacon?

● Multi-beacons solve the fragmentation problem of multiple, incompatible beacon advertisement types.

● A multi-beacon transmits multiple beacon advertisement formats concurrently.

● Proximity services are delivered equally to iOS and Android devices.

● RadBeacons from Radius Networks are multi-beacons supporting both iBeacon and AltBeacon.

Page 12: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Let’s see some real beacons.

● RadBeacon from Radius Networks○ USB powered○ Coin-cell battery powered○ AA battery powered

● Other beacon providers○ Estimote○ Gimbal○ Kontakt○ ...and lots more

Page 13: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What’s the future of beacons & proximity technologies?

● Corporate market○ Beacon deployments > 10,000

units○ Powered and long-life battery○ Ruggedized & weatherproof○ Remote monitoring &

configuration● Consumer market

○ Cheap / Disposable○ Unmanaged

● Integration into traditional equipment○ Wi-Fi access point hotspots○ Point-of-sale terminals○ Fuel dispensers○ Self-service kiosks

● More iBeacon alternatives● Long-range Bluetooth beacons● NFC beacons

Page 14: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

What’s up with Radius Networks?

Radius Networks makes the mobile proximity technologies, tools and services that help developers, designers and digital marketers deliver magical solutions to their users. The World’s Best Beacons

Mobile Proximity SDKs

Mobile Proximity Developer Tools

Beacon Fleet ManagementCloud Platform Services

Campaign & Content ManagementCloud Platform Services

Page 15: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

At the shop

Reward customers with loyalty points and special offers.

Provide efficient, alternative ways to request assistance and pay for purchases.

Page 16: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

At the museum

Personalize each exhibit experience based on the museum visitor’s age and interests.

Page 17: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

In the hospital

Present a patient’s chart to a doctor or nurse upon entering that patient’s room.

Page 18: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

In the classroom

Log attendance and present relevant study materials for class.

Page 19: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

At the stadium

Offer in-game seat upgrades for unused premium seats.

Create new sponsorship opportunities for additional team and venue revenue.

Page 20: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

At the conference

Turn the show floor into an interactive experience to encourage foot traffic and increase value to exhibitors.

Page 21: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

On the train

Present an electronic ticket automatically as the conductor approaches.

Page 22: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

In the airport

Receive a notification as your bag is about to be delivered on the carousel.

Page 23: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

At the hotel

Prompt a personal greeting from the hotel staff on the arrival of a guest.

Present the option for self-service registration and bypass the front desk.

Page 24: Building Proximity-Aware Apps with Beacons - MODEV IOT + Wearables 2014

Building Proximity-Aware Apps with Beacons

David HelmsChief Product OfficerRadius Networks, Inc.

@davidhelms@radiusnetworks