building operating management readers. · metal walls & roofing 42% meters/data loggers 41%....

10/24/2019 Building Operating Management Magazine - Reach Facility Managers

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Building Operating Management magazine circulates to a 100% qualified list of 73,000 buildingowners and facilities executives. Our subscribers are engaged, motivated and manage multimillion-dollar budgets. They are the movers and shakers in the industry. When you advertise withBuilding Operating Management, you reach and influence these types of high-ranking, influentialreaders.

Building OwnersPresidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO'sVP/Directors of:

Facilities & Buildings, Real Estate; Property and Asset Managers; Building andFacilities Managers;

Construction ManagersDirectors of Energy ServicesDirectors of SustainabilitySuperintendents of Schools/School Districts

With Building Operating Management, your marketing will reach and

in�uence 73,000 buyers including:

Executive Director Facilities, 20th Century Fox Film Corp.Chief Engineer, Johnson ControlsVice President, TranswesternFacility Director, YMCASenior Facilities Manager, AdidasSenior Director Facilities Services, Wal Mart Stores Inc.Superintendent, Los Angeles Unified School DistrictVP Construction, Bed Bath & BeyondVice President, Critical Facilities Manager, Wells FargoFacilities Manager, LA Dept. Water & PowerDir Of Operations, Florida DOTExecutive Director, New York City Police Dept.



Global Facilities Lead, General MotorsDirector Of Facilities, Caesars EntertainmentCEO, Hilton Hotels Corp.President, Bellevue Hospital CenterFacility Manager, Mount Sinai Medical CenterVP Of Operations, Froedtert & Medical College of WisconsinChief Of Stores, MacysFacility Manager, Mount Sinai School of MedicineChief Operations Officer, Purdue University

Average years of experience is 18.6

Years of Experience in Facilities Management

More than 30 years 22%

26 to 30 years 13%

21 to 25 years 10%

16 to 20 years 16%

11 to 15 years 13%

6 to 10 years 12%

5 years or less 14%

Age Group

Under 35 years old 9%

35 to 44 years old 11%




Average age is 53 years old

Age Group


65 years or older 13%

Gender

Male 83%

Female 17%

Product Selection Involvement

Access Control 77%

Access Flooring 59%

Acoustics/Sound Masking 58%

ADA Products 70%

Alternative Power (Solar, fuel cells) 46%

Building Information Modeling 17%

Boilers, Boiler Controls 62%

Building Automation Systems 72%

Building Sealants, Coatings/Waterproofing Products 72%




Carpeting 72%

Ceilings 76%

Cleaning Chemicals 53%

Communications Equipment 46%

Continuing Education/Training 55%

Contract Cleaning Services 57%

Contract Services (HVAC, Elevators, Pest Control 75%

Curtain Walls/Window Walls 57%

Cyber Security 76%

Daylighting 49%

Door Hardware (Including locks, hinges & closers) 83%

Doors/Entrances 79%

Electric Vehicle Charging Stations 29%

Electric Equipment/Systems 69%

Electricity/Natural Gas (from utilities) 59%

Elevator Systems and Controls 53%

Energy Management Systems 68%

Energy Services/Consulting 55%

Equipment Rentals 63%




Exterior Building Products 73%

Facility Management Software 56%

Fire and Life Safety Products 75%

Fire Detection & Sprinkler Systems 76%

Floor Coatings 72%

Furnishings 61%

Furniture Systems/Interior 57%

HVAC Systems and Controls 83%

Indoor Air Quality Products 63%

Infrared Equipment 32%

Insulation 55%

IOT 15%

Landscaping/Outdoor Products 71%

LED Lights 84%

Lighting Controls 80%

Lighting Products (Including ballasts, fixtures, EXCLUDING controls) 82%

Mass Notifications 29%

Metal Walls & Roofing 42%

Meters/Data Loggers 41%




Office Refurbishing 64%

Paints/Coatings 80%

Parking Management 56%

Piping 62%

Plumbing Products (includes valves & faucets) 73%

Power Reliability 48%

Power Supply 59%

Pumps 59%

Recycling Bins/Waste Containers 56%

Resilient/Hard Surface/Rubber Flooring 63%

Restroom (including hand dryers, toilets, urinals, partitions) 76%

Roof Coatings 59%

Roof Guards 49%

Roofing Systems 62%

Safety Products 71%

Security Products 65%

Shredders 34%

Signage Systems 67%

Snow Removal 51%




Standby/Emergency Power 52%

Storage Systems 56%

Structural Buildings Products 57%

Submeters 33%

Telecommunications/Communications 30%

VRFs 26%

Wall Coverings 67%

Wall Panels 52%

Water Coolers/Ice Machines 70%

Water Heaters 64%

Water Treatment 58%

Window Film 55%

Window Shading/Solar Control 64%

Windows 66%

Wire and Cable 50%

Wireless Technology 33%



In the facilities management universe,trade magazines are still veryeffective. While print publications arestruggling across the country, it's stilla preferred medium when marketingto facilities executives. We suggestfully integrated marketing programscontaining both print and digitalcomponents to reach this audience.

The 2019 Building Operating Management media usage study of facilities executives found thattrade magazines were the number one source they use to learn about products and brands forpurchase. Trade magazines finished ahead of search engines, websites, and social. Print does abetter job than digital when it comes to getting your brand in front of facilities executives.

Print stimulates action. Our 2019 Building Operating Management media usage study found thefollowing about our subscribers:

88% say after reading articles or ads in BOM, they refer to a manufacturer's website81% use ads in BOM to learn about new products and services



Ƶ Click or tap to enlarge



Due to the meticulous qualification process of Building Operating Management readers, we canassure you that our magazine is in the hands of people that want to see your product. Building

Operating Management is delivered into the hands of facility executives that have the knowledgeand influence to make purchasing decisions for their company. As a result, when you advertise inBuilding Operating Management your ad has a significant impact on your bottom line.

To further support the notion that Building Operating Managment is the right place to invest youradvertising dollars, Baxter Research Center performed a study that found the following:

Ƶ Download a pdf of our BPA statement

88% of our respondents read each issue more than once, increasing your exposure tofacility executives.

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72% of Building Operating Management readers will act based on the ad they saw in themagazine.

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Preferred File Types4-Color process (CMYK) Ads: PDF/X-1a:2001 or TIFF (TIF).2-Color (3 Process colors maximum): EPS or DCS2 (Photoshop eps).Black & White (Process Black/Grayscale): EPS or TIFF (TIF).

(Note: We are unable to process Microsoft Publisher files)

10 STEP GUIDE to obtaining a maximum quality print ad1. All fonts must be embedded, converted to outline or rasterized. List of non supported

fonts.2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi

bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, withless than 266 dpi.

3. All color must be set up in either spot color or CMYK (process color). All RGB colorswill be converted and will not appear in print as it did on-screen.

4. All black type must be black only, not Rich Black or Registration.5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here to

see how to insure proper ink density levels.6. All black and white photos must be converted to grayscale with a 20-25% dot gain.7. Documents should be set up to the correct final ad size. (No printer marks)8. Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to

"high resolution."10. It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your

PDF file. This setting is an industry standard for printing (please deselect all printermark defaults and, if applicable, include the bleed here).

Color TypographyFor optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri,Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sansserif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reversetype. It is recommended that four color type and/or small four color reverse knock-outs beavoided. Black type that uses four color blends should never be used (Registration not allowed).



SUBMIT AD MATERIALS



Publication Trim Size: 7.875 x 10.75Live Area: 7 x 10

Ad Type Width Depth

Bleed Page 8.125" 11"

Page 7" 10"

2/3 Page 4.5" 10"

1/2 Island 4.5" 7.5"

1/2 Vertical 3.375" 10"

1/2 Horizontal 7" 4.875"

1/3 Square 4.5" 4.875"

1/3 Vertical 2.125" 10"


1/4 Vertical 3.375" 4.875"


1/6 Vertical 2.125" 4.875"


SUBMIT AD MATERIALS



The mission of Building Operating Management is to provide timely, useful information to helpfacility executives make decisions that will provide maximum value to their organizations. Ourprimary focus is to provide our readers with essential background to evaluate building productand system choices. To do that, we examine changes in specific technologies. But we go further.Our articles report on ways to maximize performance over the life cycle of a product; describedevelopments that are reshaping the way buildings are designed and used; and offer advice onjustifying investments in facility technology. Our coverage draws from an array of authoritativesources, ranging from independent experts to sophisticated facility executives who have firsthand experience developing specifications, selecting products, and evaluating performance.

Because we serve facility executives responsible for a diverse range of the country's largestcommercial and institutional buildings - including office buildings, college campuses, schooldistricts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings -we also provide up-to-date analysis of trends and issues that will help readers address thechallenges facing their specific type of building in a fast changing world. Wearing many hats -including design and construction, engineering, facility management, planning and development,and operations - and always pressed for time and resources, readers use Building Operating

Management to stay abreast of industry developments and learn about best practices and toolsto implement at their facilities.



Building Operating Management can conduct custom research into the buying habits, brandawareness, product preferences and specification process of facility executives. Our researchdepartment conducts both quantitative and qualitative studies.

*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,

*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation

telephone surveys.

Quantitative data drawn from surveys of building owners and facility managers can add authorityand credibility to your custom white paper or eBook. Our experienced editors and marketresearchers work with you develop survey questions. We program and host the survey, conductthe survey, tabulate the results, analyze the data and provide you with a comprehensive reportwhich you can use for any marketing purpose.

Call or email us for a free one hour consultation to discuss your research needs and how we canhelp you. Contact Tim Rowe at 414-368-6860 or email [email protected].

¢ Download FM Research Reports