Building One BBCRichard Whittington

Group 4Krishna Mohan Singh -140301009

Mustafa Rokerya-140301011

Prateek Jha- 140301015

Shweta Singh- 140301019

Supriya Vadakkeveetil -140301020

Agenda

• Introduction

• John Birt’s structure (pre-2000) of BBC

• Strengths and Weakness of Birt’s Structure

• 5 Goals and Greg Dyke’s Changes

• Role of Corporate Centre

• Greg Dyke’s Reorg – Sequence of events

• Recommendations

Introduction

• BBC Founded in 1922 as a public service broadcaster of radio and television

• One of the broadcasters in the world which did not have advertising

• Broadcasts reached 50 million people domestically and 300 million users worldwide every week

• Global reputation - Diversity , Depth and Quality

• Genre - Drama, Documentary and News

John Birt’s structure (pre-2000) of BBC

• Internal Market structure

• Divisions - Resources, Programme Production and Programme Broadcasting

• Divisions free to hire internal or external resources.

• Designed to create competitiveness and market discipline

• Issues - Too many people in the hierarchy. Negotiation took a long time because of this

Strengths and Weakness of Birt’s Structure

• Multi Divisional StructureStrengths Weakness

Flexible and Easy to add more divisions

Additional central cost

Ownership of strategy Duplication at the divisions

Competency Specialisation Fragmented Expertise , non co-operation

Monitor ,Control business performance

Independent Businesses

Goals of Greg Dyke

1. Put Audience First - Creative content to win viewers

2. Reduce management overhead in order to raise funding

3. Collaborative work culture - work together to create great programmes

4. Org structure change to enable quick decision making

5. Skill development in order to compete effectively in digital world

Greg Dyke’s Changes

Greg Dyke’s Changes

• Flat structure – Direct Reporting to the DG

• Increase the number of people in the Executive Committee

• Replace Production with DEC- Drama, Entertainment

and Children; FL- Factual and Learning; Sport

• Reintegrate Sports, Children and Education and Program Making

• Reintegrate music and radio

Greg Dyke’s Changes

• Set up new media division

• Centralized support functions

• Reduction in the number of BU's

SWOT Analysis of Dyke’s Structure

StrengthsInter-operability

Encourage Entrepreneurship & Creativity

Better resource utilization

Faster Decision making

Low Admin cost

WeaknessLesser Control Points

For vetting information

Lack of ownership

Opportunities

Compete with digital platform

Flexibility on audiences needs

International expansion

Trading of services outside

Threats

Credibility

Competitors

Greg Dyke’s Strategy

• Cut Management Overhead – Increased organizational efficiency

• Adopting to emerging technology and digital media

• Focus on audience interest – Increased programming divisions

• Brought in a lot of flexibility to enable creativity

Greg Dyke’s Resignation – Sequence of events

• Andrew Gilligan conducted an off the record interview with scientist with Dr. David Kelly

• He quoted the comments of Dr. Kelly in one of his shows

• This led to the investigation on Dr. Kelly and leading to committing suicide by Dr. Kelly

• An enquiry under Lord Hutton was critical of Andrew Gilliban reporting and BBC’s response to government’s acquisions of inaccuracy

• This led to a major credibility loss to BBC and culminated in resignation of Greg Dyke.

Recommendations

• Introduce control points rather than a complete Flat structure

• Core values/strengths of BBC - Credibility and Neutrality while reporting programs. Strategy for future to revolve around these core values

• Focus on Online news to compete with other news providers

• As an organisation they need to promote ethical practices to keep up their reputation

Thank You!