building movements: beyond emails, campaigns, and organizations (may 2013, pdxtech4good.org)

Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb PDX Tech 4 Good — April 2013 — #pdxt4g Building movements: beyond emails, beyond campaigns and beyond organizations Presented by Ivan Boothe @rootwork Based on a presentation by Ivan and Rachel Weidinger @rachelannyes

Upload: pdxtech4goodorg

Post on 13-Dec-2014

91 views

Category:

Technology

4 download

Report

Download

Embed Size (px):

DESCRIPTION

Ivan Boothe from Rootwork.org presented an abbreviated version of his session at the 2013 Nonprofit Technology Conference. A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org The full version of this presentation, along with Rachel Weidinger of Upwell, is posted here: http://www.slideshare.net/rootwork/building-movements-beyond-emails-beyond-campaigns-and-beyond-organizations

TRANSCRIPT

Page 1: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Building movements: beyond emails, beyond campaigns and beyond

organizations Presented by Ivan Boothe @rootwork

Based on a presentation by Ivan and

Rachel Weidinger @rachelannyes

Page 2: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

What do we mean by!building movements?

Page 3: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

1. Movements are bigger than one organization

Flickr user jvoves (Creative Commons)

Page 4: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

2. Rising movements benefit organizations

Flickr user waltstoneburner (Creative Commons)

Page 5: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

3.!A zero-sum/

scarcity model hurts movements!(and organizations)

Flickr user ra_o (Creative Commons)

Page 6: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

4. Online and offline are two modes of the same strategy

Download hi-res: atavist.com/stories/the-instigators

Page 7: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Big Team OceanBig Listening Rachel Weidinger @rachelannyes

Page 8: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Page 9: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Page 10: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Page 11: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

• Tweet! Follow and

#sharkinar

Page 12: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Slide 3: Example 2 of situa4on illustra4ng ugly with humor

Page 13: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Page 14: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

bethkanter.org/upwell-campaign

Page 15: Building Movements: Beyond Emails, Campaigns, and Organizations (May 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Full NTC presentation!(both Ivan’s & Rachel’s)!

with audio! slideshare.net/rootwork

DESIGN PUBLIC RELATION E-MARKETING CALL CENTER … · campaigns. Send text messages (normal, hyper, ﬂash) Creative content writing. Send emails. Managing diﬀerent social media

Social Change Anytime Everywhere (Jan. 2014, PDXTech4Good.org)

Tobacco Cessation in the Workplace...cessation (e.g., The Great American Smokeout), or used throughout the year: • Campaigns and Promotions. A series of weekly emails contains tips

Using Internet & Smartphone Tools to Engage & Support Volunteers (April 2013, PDXTech4Good.org)

CASE STUDY · In this case, organization is king! Basecamp ... information, they establish the Facebook ad account, create ad campaigns, and schedule emails and social posts

Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations

Effective Packaging Design€¦ · Using MailChimp and similar applications, we can create targeted campaigns, making your emails even more effective. And with automated product follow-ups,

Transform Emails into HTML Emails

Leveraging Govdelivery for MedlinePlus Email Campaigns … · Appendix G: Comparison of HubSpot, Granicus, and MailChimp ..... 30. LEVERAGING GOVDELIVERY FOR MEDLINEPLUS EMAILS CAMPAIGNS

FOUR GREAT - growthzonesitesprod.azureedge.net€¦ · FOUR GREAT WAYS to build your business: EMAILS SURVEYS EVENT MARKETING SOCIAL CAMPAIGNS SAVE UP TO on a Constant ... This service

Multi Support Next Emails - Amazon Web Servicesms-media-center-3.0.s3.amazonaws.com/campaigns/Emails/Product... · Supplier invoices, online orders, claims, ... to log and keep copies

SED446 - Dremio - Software Engineering Daily · PDF fileSendGrid is the API for email trusted by developers. Send transactional emails through the SendGrid API. Build marketing campaigns

Technical Documentation Adobe Campaign Standard campaigns created from this template in Adobe Experience Manager, only emails and workflows containing an Email deliveryactivity are

Build Relationships, Not Just Lists! · • Convert your Transactional Emails into sales opportunities • Design more effective Marketing Campaigns with Real-time Reporting and Tracking

Jack LaytonJack Layton Logging InLogging Off Opening Emails Forwarding Emails Deleting Emails Microsoft Outlook Website

Talking with self-employed people about retirement saving...emails did not look trustworthy. People’s receptivity to marketing campaigns should also be considered: 11% said they

Cvent Attendee Management - University of Colorado · Web viewAs you are not using Cvent for email campaigns, you will be working on automated emails like Cancellation Confirmation,

Privy Council Office emails, documents on Perrin emails

Communications, Education & Outreach...19 the planning, creation, and optimization of multi-channel communications campaigns, websites, emails, 20 and print materials to drive customer

Getting People to Click DONATE on Your Nonprofit Website (June 2013, PDXTech4Good.org)

Campaigns Organiser - The Trussell Trust · • Undertake online campaigning activity, including writing emails, blogs and social media posts and building online actions where necessary

INBOUND MARKETING INFOGRAPHIC-BOLDTHINKboldthinkcreative.com/wp-content/uploads/2013/06/INBOUND-MARKE… · emails, tailored e-mail marketing, workflows and campaigns are all ways

Fast Forward: How to Create Habits that Speed up Technology Adoption (May 2013, PDXTech4Good.org)

Evaluating Online Donation and Payment Processors for Nonprofits (Feb. 2013, PDXTech4Good.org)

STEP EMAIL MARKETING CHEAT SHEET - Vero€¦ · CHEAT SHEET Produced by EMAIL MARKETING. 1 Actually send 2 follow up emails Cart abandonment, educational campaigns, welcome se-ries,

ADVOCACY 101 - Bread for the Worldfiles.bread.org/campaigns/2019/offering-of-letters-advocacy-101.pdfdistinguishes your letters and emails from mass-mail campaigns. Social media is

A View from Washington: The Latest in Cyber Security Doug_DHS.pdf2010 – 1108 emails (143 campaigns) 2011 – 1312 emails (157 campaigns) 2012 – 1497 emails (102 campaigns) Targeted

By: Alphasandesh.comAlphasandesh.com. Every day millions of emails are delivered globally, but what makes some marketing campaigns more effective than

Targeted email and cross-channel campaigns · Segmented and targeted emails generate 58% of all revenue, according to the Direct Marketing Association, while . Data influenced. journeys

MODULAR EMAIL DESIGN: BUILD BETTER EMAILS FASTERcontentz.mkt51.net/lp/10613/684753/2018-May-Webinar-Modular-Email-Slides.pdf• Email campaigns • Personalized websites • Cloud

Using social media for nonprofit campaigns, activist organizing & social change (March 2013, PDXTech4Good.org)

Need a New Website? Wait! Have You Gone Through a Discovery Process? (May 2013, PDXTech4Good.org)

Email Remarketing - Cybba · 10/8/2018 · campaign performance. Cross-Platform Campaigns Our solution is designed to deliver best in-class emails across desktop and mobile devices

Salesforce for Nonprofits (CRM Panel, Aug. 2013, PDXTech4Good.org)

Secrets of Content Marketing Sorcerers (May 2013, PDXTech4Good.org)