Building Measure-Powered Products

Digital events are an amazing data source…

• Individual actions taken by people and interactions between people

• So many things you can do in ‘digital’

• Check bank balance

• Adjust thermometer

• Book exercise class

• Pay for parking

• Load your smart fridge…

…but historically analysts have often been one step removed from the “engine room”

Website

Mobile apps

Other digital

products

Product

Marketing

Sales

Product roadmap & delivery

Sometimes providing insights can feel a bit like being Henry Fonda in 12 Angry Men

But an evolving tech landscape is changing things

Cloud services Analytics databases

Event streams SaaS marketing tech

Adobe Analytics Live Stream

As an industry we’re moving from just creating insight, to insight driving action

Insight Action

The anatomy of a “measure-powered product”

What kinds of measure-driven products can we build?

In-session product

rec’sFraud

detectionFeature

flags

A/B testingReal-time

bidding for ads

Ad retargeting

Abandoned shopping

cartsBot/scraper detection

Trending content

Live demo!

+ +GTM

=Targeted real-time messaging on-site