SOCIAL MEDIA: Building Leads In The

World Of Adult Education

Our Plan For Today: A. Why Social?

B.  Social Business C.  Utilizing Social D. Communities,

Customers, Leads E.  Next Steps

TODAY’S TWITTER HASHTAG: #ohioacte11

Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. Strategic Marketing & Public Relations Social Media Design (Packaging, Trade Show, Logo, Collateral) Branding Experiential Marketing Event Planning & Management Sponsorship Management

WHAT IS SOCIAL MEDIA?

• Social Media is an open, interactive, conversational communications tool based online

• Social media changes the way we communicate from one-way and top-down to two-way, bottom-up • Social media moves communication from a monologue to a dialogue.

WHY DOES SOCIAL MATTER?

“Social media means that consumers have been given a larger seat at the table, and they are never going

back.” -@bobinmotion, random guy on

Twitter

THE SHIFT TO SOCIAL BUSINESS

“The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands,

transforming product development, enabling real-time customer service, and fostering social collaboration with customers and

key stakeholders.” -Beverly Macy

CEO, Gravity Summit LLC

THE SHIFT TO SOCIAL BUSINESS

Bottom Line: Social Business is all about removing communication

barriers and deepening relationships with customers.

UTILIZING SOCIAL

FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS & VIDEOS 2.  LIKES 3.  FACEBOOK QUESTIONS 4.  FACEBOOK PLACES 5.  GROUPS

“Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey, Travelocity’s

senior public relations manager. “When the Roaming Gnome attends an event team definitely wants our fans to chuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully,

using Travelocity to help them turn that dream into reality.”

FACEBOOK QUESTIONS

Your goal, by and large, should be to inspire in-store customers to share the “I was here” message with a place check-in that gets distributed to their Facebook friends and posted to your Place Page. Source: Mashable

WAYS TO ESTABLISH YOUR BRAND ON TWITTER: 1.  REWARD LOYALTY 2.  SHARE EXPERTISE 3.  RUN DEALS &

PROMOTIONS 4.  RECEIVE CUSTOMER

COMPLAINTS

HUMAN BUSINESS TEAMS

NEW COMMUNITIES

•  Senior Citizens •  High School

Students •  Moms

DEVELOPING LEADS, GROWING CUSTOMERS

•  Online Forms •  Facebook Groups/

Pages •  Email Newsletters •  Direct Mail Campaigns

That Drive Traffic Back •  Contact Forms

NURTURING LEADS

•  Develop A Customer Service Protocol

•  Follow-Up, Follow-Up, Follow-Up

•  Database •  Touchpoints •  Personalize & Target

WHY IT MATTERS MORE THAN EVER?

78% of people on social media trust peer recommendations.

WHY IT MATTERS MORE THAN EVER?

With good relationships, customers will inform you that they want something better. Without a relationship, you have nothing.

WHY IT MATTERS MORE THAN EVER?

For those companies that deployed collaboration tools, 72% stated that they experienced better business performance compared to only 46% of companies that did not deploy them.

BOTTOM LINE

•  Your results are determined by how well you engage your audience

•  Give people a reason to be part of something

•  Content & consistency matters

NEXT STEPS: >Decide  what  works  for  you  

>Know  your  audience  >Be  proac7ve  

>Train  &  educate  >Measure  success/failure

CONTACT ME:

shane@greatheightspr.com Twitter.com/shanehaggerty