building great portfolios for designers
DESCRIPTION
Evening spent with graduates from National Institute of Design, Bangalore to understand, what does it to make a great portfolio as a designer ! Timely discussion before campus placements.....TRANSCRIPT
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Karthi Subbaraman
Quality Portfolios !National Institute of Design, Bangalore
Friday, 20 September, 13
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Designer’s Portfolio great complement to resume
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What is a portfolio really?
A document of the past which can help build a great future.
creative showcase of actual work and area of interest.
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What is needed to build a great portfolio
1. Deep understanding of self.
2. Reflection on what you want to be.
3. Good idea about your target audience.
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What will a good portfolio get you?
Great job that caters to your strength. PERIOD.
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Know your audiencewhat can you do for them
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Who is your target employer?
Brand Agency
User Experience Agency
Consultancy Corporate
Design Consulting firm
Digital Interactive & Social
Digital Publishers
Technology companies
Products
Technology Services
Design Services
Software Solutions
Startups
Digital Products
Mobile - Web
Services
Physical Products
NOTE: employment goal differs based on your choice
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What should you know about “them”?
Business focusProduct or ServiceDomain(s) expertiseTheir customersCompany cultureDesign maturity of the organizationCompetitorsPossible design career pathMobility
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What are “they” looking for in you?
Problem SolvingQuality of ideasCompetence in conceptualizationAesthetic sensitivitiesStory tellingAnalysis & RigorDesign communication skillsTeam play
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What are “they” looking for in your portfolio?
Clear communication of
• who you are (thinker or photoshoper)• what are you good at• creativity & problem solving• showcase your uniqueness• skills & competence• area of focus (UX, Research, Ix, Vx, PD)• specific responsibilities
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Let’s get hands dirtyshow off your skills
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Portfolio Building Blocks
Elements
Components
Layout
Tool
Review
Iterate
1
2
3
4
5
6
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Decisions to be made upfront & iterate (ofcourse!)
Online &/ Offline (PDF)StoryVoice & TonePersonalityHierarchyTypographyPhotographyContentAlignment & Distribution
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Focus on Context
Money shot: Tell a story with the product visualization.
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Focus on features & benefits
Visually explain how your (digital or physical) product really works. Must show thinking & consideration.
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Focus on process
Lay all sketches and iteration printouts out in a composition and make it exciting.
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Focus on composition
Product in the light of almighty hero shot.
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Add toppingsmake it more special
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Make a “case study” to show problem framing and process thinking, deeply.
to show you have a great brain, not only good hands and eyes.
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Show a wide variety of work with short project descriptions.
pick the curiosity of the reader. leave him wanting to hear more.
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Collection of best sketches
shallow but broad.
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Show uniqueness even in best practices.
why you fit the bill perfectly.
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Hindsight Wisdomwish i knew this before
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“Gain reader’s interest in a short time. You get less than a minute for your portfolio”
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“Tell stories through visuals, no one like reading”
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“You don’t need to tell a complete story of every project. The portfolio itself should have an over arching story, and the end of the story should be why should i care about you, why should i hire you amongst other graduates. Differentiate yourself”
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“Make sure you have a closing page to re-sell yourself. They just looked at all your hardwork. Make sure the last visual they see is your name, contact info along with a summary of all skills with bullet points”
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Summaryall you need to know
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1. Include a breath of work.2. Include appropriate examples.3. Provide context to your work.4. Non-client work is acceptable.5. Give it a regular spring clean.6. Take step back.7. Include case studies.8. Demonstrate all round experience.9. Sell yourself.10. Index your portfolio.
Friday, 20 September, 13