Building Future with MicrosoftWolfgang EbermannVice PresidentMicrosoft Central & Eastern Europe

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CEE Market

85%of population has a mobile phone

90 Millioninstalled PCs

1.3 Million Tablets (+125%)

Smartphone shipment growing YoY

41%

180 Million Internet User

40 Million users

Ukrainian Market

117%Mobile SIM cards to total population

10.3Millioninstalled PCs

2.5MPC shipments per year

95KNumber of developers in Ukraine

35%Internet penetration

4 Million users

Browser Based Apps

Data explosion

Cloud computing

Social computing

Microsoft Is Innovating Around Important IT Trends

Ecosystem of computers

Personal devices in the workplace

Ubiquitous connectivity

Natural interaction

INTEGRATES POPULAR SOCIAL TOOLS & APPS

Best productivity experience

PC

PHONE

BROWSER

Unified application development

Security and management to support flexible workspaces

BEST ON WINDOWS-BASED DEVICES & BEST-IN-CLASS ON OTHER DEVICES

Windows-based devicesthat people love

Embracing the Consumerization of ITWe Have Four Pillars to Our Strategy

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Windows 8

A new Metro style UI where touch is a first-class citizen along with full mouse-and-keyboard support

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New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX

Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones

Windows reimagined

The Windows Store on every device with a full commerce platform and flexibility

500M

Windows

234M

Android phones

112M

iPhone

40M

iPad

13M

Android tablets

247M

Android

152M

iOS

30M

Mac

As of December 2011

Single largest potential market for your apps

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Why Build a Metro Style App?

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Content before chrome – Your app shines and immerses users in your experience

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Share connects the content of your app to other apps, contacts and social networks, drawing in more users

Live tiles engage users and draw them back into your immersive experience

Why build a Metro style app?

Search surfaces your app and content when it is most appropriate across the whole system

Search Share

WINDOWS 8 DEMO

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Build apps in the language of your choice using integrated tools in an advanced development environment

Collaborate and plan easily and agilely with detailed reporting and charts and get your app to market.

Deliver engaging graphical apps and games with Powerful DirectX tools.

Use Visual Studio to build your Metro style app

Differentiate your app using interactive visual designers to design professional, fast and fluid experiences

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The Windows Store

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Unprecedented ReachOptimized for Discoverability Transparent Approval ProcessFlexible Business ModelsMaximizing Developer Revenue

Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest

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Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics

Use your own commerce engine and keep 100%or use the Windows Store’s full commerce platform

The Windows Store

Advertise with Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks

WINDOWS 8 APPS DEMO

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Internet Explorer 10

Your website shines. Controls appear only when you need them, leaving your site front-and-center

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Seamlessly connect your website and app experiences through deep-linking and single sign-on

Internet Explorer reimagined

Integrate with Windows 8 with high-resolution favicons for pinning and touch-optimized design

Standards-based markup runs perfectly in a modern, plug-in free, hardware-accelerated browser

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In Summary • Unique Opportunity in Central &

Eastern Europe:• 90M PC Users• 180M Internet Users• Smartphone growth > 40%;• Tablet growth >1M units in CEE

• Windows 8: • Metro Style – a new User Experience :• Available across all Devices – PC,

Tablets & new form factors • Unique Developer Tools – get started

at www.buidwindows.com

An amazing 15% of all students in Round 2 of Windows 8 competition come from Ukraine! (3rd place worldwide, behind only India & China)