building for the future: why predictive analytics matter now
DESCRIPTION
The field of people analytics is growing rapidly, but the majority of teams have been started within the last 5 years. As the field continues to grow, there is a need for a unified vision across the field for what the end product looks like. It is crucial to build a vision for your team centered around predictive analytics as you lay the foundation in the early days of your team. A unified team vision will give you a greater impact by creating role clarity, prioritizing your efforts, and building you brand within your organization.TRANSCRIPT
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Building for the futureWhy predictive analytics matter nowWilliam Gaker
©2014 LinkedIn Corporation. All Rights Reserved.
Goals for today
Growth and establishment of
the people analytics field
Best practices for building
a people analytics function
Importance of a future vision
both for our field and our functions
How can predictive analytics can help us
establish a vision and roadmap for the future
©2014 LinkedIn Corporation. All Rights Reserved.
Source: LinkedIn self-reported data based on job title, start date, and company
People analytics is growing quickly
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©2014 LinkedIn Corporation. All Rights Reserved.
5119Companies have
employees focused on people analytics
43%of the Fortune 1000
55%of all people analytics functions have been
started within the last 5 years
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The field is growing, but we are still building it
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Reporting
Self-service Reporting
Interactive Dashboards
Centralized Portals
Ad Hoc Reporting
Business Operations
Performance Management
Program Evaluation
Strategy Development
Planning
Analytics
Forecasting
Predictive Modeling
A/B Testing
Machine Learning
Survey Design
What does the end product look like?
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Technology
Data Warehouse
System Integration
HRIS Architecture
Business Intelligence
Measurement
Data Definitions
Data Integrity
Data Governance
Data Collection
Roadmap
Adoption
Trust
Partnership
Insight
Feedback
Action
What do people analytics functions need to be successful?
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If we don’t communicate a vision or a purpose,
our clients will do that for us
If we don’t know what we’re building to,
we may get lost along the way
If we don’t set best practices,
we will lose opportunities to learn from each other
What are we building?We need a vision for the future in order to have an impact
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Be mindful of future needs while building capabilityReducing the time required to build capability will maximize impact
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lue
to D
eci
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Time
InfrastructureBuilding
OperationalReporting
Advanced Analytics
Predictive Analytics
Reactive
Proactiv
e
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System Implementation
Data Scrubbing
Manual Reporting
Capacity Building
Relationship Building
Early Days
Self-service Reporting
Advanced Analytics
Predictive Analytics
Data-Driven Strategy
Evidence-Based HR
Future
The decisions made in early stages of analytics maturity greatly impact the future state of the function
Be mindful that there are multiple channels of maturity
©2014 LinkedIn Corporation. All Rights Reserved.
Analytics Client Adoption Measurement Technology
Predictive Analytics Data Drives StrategyRich Portfolio of Predictors and
Outcomes
Machine LearningAlgorithms
Advanced AnalyticsAsks Basic
Strategic Questions
Connecting Survey Feedback to Outcomes
(Predictors)
Advanced Statistical Software
Advanced ReportingAnswers Questions
with Self-service Reports
Basic Survey FeedbackBenchmarks
Data WarehouseBI Tools
Operational ReportingRequests Basic
ReportsBasic Transactions(Outcomes Only)
SpreadsheetsSiloed HR Systems
Expanding measurement during foundational stages
ensures we have the right data when we need it
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Use your vision for the future to build a
measurement portfolio
If clients understand what we are building towards,
they will be better at leveraging and appreciating our services
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Use your vision for the future to help clients understand People
Analytics
Your vision for the future will help you prioritize your activities and help you avoid getting lost in “ad hoc” purgatory
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Use your vision for the future to prioritize your
capacity
As your Talent Analytics function becomes more developed,
HR should become a strategic partner to the business
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Use your vision for the future to align your HR
strategy
Your vision for the future will help communicate the type of services you should be providing, and prevent your clients from
making assumptions about what those services should be
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Use your vision for the future to build your
internal brand
Why are predictive analytics so important?Predictive analytics should be the key driver of your roadmap and vision
Predictive analytics are the most advanced
service a people analytics team can provide
Provides the deepest level of insight and
helps you answer the most strategic questions
Helps you describe the future state and mission of your team to your clients who may be new to people analytics
Gives you clarity on what type of analytics function you are building and how to prioritize your efforts
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What happens if we delay predictive analytics?Delaying predictive analytics reduces your impact
Delays understanding of root cause of crucial
employee and organizational outcomes
Delays your ability to
measure the business impact of HR
Limits the insight and storytelling you are
able to provide to your clients
Lessens the strategic impact of HR
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©2014 LinkedIn Corporation. All Rights Reserved.
Questions?