building emotional measurement tool for icalendar on smartphone
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Building Emotional Measurement Tool for iOS Calendar
on Smartphone Platform in China
Angeline
Carol
Charlene
JayceeFirefly
Literature Focus Group Survey Conclusion Literature Review
Hierarchical Model of Consumer Emotions
(Laros and Steenkamp,2005)
Literature Focus Group Survey Conclusion Literature Review
Hierarchical Model of Consumer Emotions
(Laros and Steenkamp,2005)
Literature Focus Group Survey Conclusion Literature Review
Interest, enjoyment, surprise, distress (sadness), anger, disgust, contempt, fear, shame/shyness, guilt
Izard’s fundamental emotions(1977)
Plutchik’s primary emotions(1980)
Fear, anger, joy, sadness, acceptance,
disgust, expectancy, surprise
Storm and Storm (1987)
Positive terms without interpersonal reference: comfortablePositive terms with interpersonal reference: sentimental, gratitudeNegative terms: offendedTerms related to activity, passivity and cognitive states:
boredom, confidence, dependence
Literature Focus Group Survey Conclusion Literature Review
Literature Focus Group Survey Conclusion Literature Review
Positive Emotions Negative Emotions
Fulfillment ContentmentPeaceful EncouragingOptimism HappinessRelief ThrillLove Warm-heartedPride ConfidenceSurprise AcceptanceDependence GratitudeInterested Comfortable
Anger FrustrationUnfulfillment EnvyNervousness AfraidHelpless GuiltDepression MiseryAshamed EmbarrassmentHumiliation DiscontentOffended SentimentalBoredom Disgust
18 positive emotions + 18 negative emotions =
Our Emotion Set
Literature Focus Group Survey Conclusion Literature Review
積極情感 消極情感有成就感 滿意平和 倍受鼓舞樂觀 開心舒心 激动迷恋 體貼有優越感 自信驚喜的 能接受依賴 感激感興趣 舒服
生氣 沮喪未得到满足 羡慕焦慮 害怕無助 愧疚情緒低落 痛苦羞愧 尴尬被嘲弄 不滿意被冒犯 多愁善感無趣 討厭
Literature Focus Group Survey Conclusion Literature Review
1st Round Focus GroupEnlarge emotion set with participants’ wordings Step 1: Recall memory( postive & negative)
View change from month to year select calendars you want to appear
Literature Plan Event Reminder Check time
Add calendar eventSet duration of an event
Literature Plan Event Reminder Check time
Birthday Reminder Invitation ReminderAlert Time
Literature ReminderPlan Event Check time
Step 2: Select 8 emotions &Explain why with related experiences
Literature Focus Group Survey Conclusion Literature Review
1st Round Focus GroupsEnlarge emotion set with participants’ wordings
Emotion FG11
FG12
FG13
FG14
FG15
FG21
FG22
FG23
FG24
FG25
FG31
FG32
FG33
FG34
FG35
Total
生氣 1 1
沮喪 1 1 2
未得到滿足 1 1 1 1 1 1 6
羡慕 1 1
焦慮 1 1 1 3
害怕 1 1
無助 1 1 2
愧疚 1 1 2
情緒低落 1 1 2
被嘲弄 1 1
不滿意 1 1 1 1 1 1 1 1 8
冒犯 1 1 1 3
多愁善感 1 1
無趣 1 1 1 1 4
討厭 1 1 2
痛苦 0
内疚 0
尴尬 0
有成就感 1 1 1 1 4
滿意 1 1
Emotion FG11
FG12
FG13
FG14
FG15
FG21
FG22
FG23
FG24
FG25
FG31
FG32
FG33
FG34
FG35
Total
平和 1 1 1 1 3
备受鼓勵 1 1 1 1 4
樂觀 1 1 2
開心 1 1 2
舒心 1 1 1 3
激動 1 1
迷戀 1 1
體貼 1 1 1 1 3
優越感 1 1 1 3
驚喜 1 1 1 3
能接受 1 1 1 1 1 1 1 1 1 1 1 1
依賴 1 1 1 1 1 1 1 6
感激 1 1 1
感興趣 1 1
舒服 1 1 1 1 1 4
自信 0
+困惑的
+ 煩惱的
+有序的+煩擾的
+遺憾的
+不可信賴的
+無可奈何的+困惑的
+ 疑惑的+ 值得信赖
+ 疑惑的
+遺憾+疑惑
+遺憾+困惑+有序
+疑惑+有序+煩擾
+困惑+有序
+遺憾+疑惑
痛苦 Miserable内疚 Guilt尷尬 Embarrassed自信 Confident
Remove Add Revise
未得到滿足→沒有成就感疑惑 Confused遺憾 Pity麻煩 Troubled有序 Organized煩擾 Annoyed無可奈何 Compelled 值得信賴 Trustworthy
unfulfilled
Literature Focus Group Survey Conclusion Literature Review
identify their top 8 emotions again
生气 沮丧 没有成就感 羡慕 焦虑 害怕 无助 情绪低落 内疚 被嘲弄 不满意 冒犯 多愁善感 无趣 讨厌 有成就感 满意 平和 备受鼓舞 乐观 开心 舒心 激动 迷恋 体贴 优越感 惊喜 能接受 依赖 感激 感兴趣 舒服 遗憾 疑惑 麻烦 烦扰 有序 无可奈何 值得信赖
2nd Round Focus Group
8Core Emotions
Emotion FG11
FG12
FG13
FG14
FG15
FG31
FG32
FG33
FG34
FG35
FG21
FG22
FG23
FG24
FG25
Total
生氣 1 1
沮喪沒有成就感 1 1 1 1 4
羡慕 1 1
焦慮 1 1 1 3
害怕 1 1
無助 1 1 1 1 4
情緒低落 1 1
尷尬 1 1
不滿意 1 1 1 1 1 1 1 7
冒犯 1 1 2
多愁善感無趣 1 1 1 1 1 1 1 7
討厭 1 1
有成就感 1 1
滿意 1 1 2
平和 1 1 1 1 4
倍受鼓勵 1 1
Emotion FG11
FG12
FG13
FG14
FG15
FG31
FG32
FG33
FG34
FG35
FG21
FG22
FG23
FG24
FG25
Total
樂觀 1 1 2
開心 1 1
安心 1 1 2
迷戀 1 1 2
體貼 1 1 1 1 1 5
優越感 1 1
自信 1 1
驚喜 1 1 1 1 1 1 6
能接受 1 1 1 1 1 1 1 1 1 9
依賴 1 1 1 1 1 1 1 7
感激 1 1
感興趣 1 1 1 1 4
舒服 1 1 5
遺憾 1 1 1 1 1 1 1 7
疑惑 1 1 1 1 1 1 1 1 8
麻煩 1 1 1 1 4
煩擾 1 1 2
有序 1 1 1 1 1 1 1 1 8
無可奈何 1 1 1 1 1 5
值得信賴 1 1 2
Core Emotions
8能接受 (acceptance) 9疑惑 (confused) 8有序 (organized) 8遺憾 (pity) 7依賴 (dependence) 7無趣 (boredom) 7不滿意 (discontent) 7驚喜 (surprise) 6
Literature Focus Group Survey Conclusion Literature Review
生气 沮丧 没有成就感 羡慕 焦虑 害怕 无助 情绪低落 内疚 被嘲弄 不满意 冒犯 多愁善感 无趣 讨厌 有成就感 满意 平和 备受鼓舞 乐观 开心 舒心 激动 迷恋 体贴 优越感 惊喜 能接受 依赖 感激 感兴趣 舒服 遗憾 疑惑 麻烦 烦扰 有序 无可奈何 值得信赖
Literature Focus Group Survey Conclusion Literature Review
Develop Questions:Section 1: Using Behavior of iOS Calendar: Frequency & IntensitySection 2: 8 Emotion questions &1 expectation question (explain why with related experience)Section 3: Demographic, such as age, gender, education ,occupation.
Develop Scales:4-point Likert scale involving 1=Strongly Disagree, 2=disagree, 3=Agree and 4=Strongly agree
Rank Emotion Percentage
No.1 Acceptance 60%
No.2 Confused 53.3%
No.2 Organized 53.3%
No.4 Pity 46.7%
No.4 Dependent 46.7%
No.4 Bored 46.7%
No.4 Discontented 46.7%
No.8 Surprised 40%
Rank Emotion
No.1 Acceptance
No.2 Pity
No.3 Organized
No.4 Discontented
No.5 Bored
No.6 Confused
No.7 Dependent
No.8 Surprised
Literature Focus Group Survey Conclusion Literature Review
Focus Group Result Survey Result
Literature Focus Group Survey Conclusion Literature Review
Emotion Mode
Confused 3
Organized
3
Pity 3
Dependence
2
Acceptance
3
Surprised
2
Boredom 3
Discontent
3
Rank
Emotion Average
No.1 Acceptance
3.233
No.2 Pity 3.100
No.3 Organized 2.933
No.4 Discontent 2.767
No.5 Boredom 2.667
No.6 Confused 2.633
No.7 Dependence
2.567
No.8 Surprised 2.367
Literature Focus Group Survey Conclusion Literature Review
Frequency Count percent
Exceed my expectation
1 3.3%
Meet my expectation
21 70.0%
Did not meet my expectation
8 26.7%
Total 30 100
Acceptance
Pity
Organized
Discontent
Boredom
Confused
Dependence
73.3%
Limitations1. Some emotions may have been omitted.2. Focus group: participants tend to be influenced by others not at the same time3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratio
83 % 17%
70 %
30 %
Undergrad:40%Postgrad:60%
Gender
Occupation
Education
Limitations1. Some emotions may have been omitted.2. Focus group: not at the same time participants influence from others3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratio—representativeness is limited4. iOS built-in calendar, there is no statistic revealing real download times and actual users.
Direction for further improvement
• lunar calendar• Reminder • lack personalization