building emotional measurement tool for icalendar on smartphone

Download Building emotional measurement tool for icalendar on smartphone

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  • 1. Literature Focus Group Survey ConclusionLiterature Review Hierarchical Model of Consumer Emotions

2. Literature Focus Group Survey ConclusionLiterature Review Hierarchical Model of Consumer Emotions 3. Literature Focus Group Survey ConclusionLiterature Review Interest,enjoyment, surprise,distress (sadness), anger, disgust, contempt, fear, shame/shyness, guilt Izards fundamental emotions(1977) Plutchiks primary emotions(1980) Fear, anger, joy, sadness, acceptance, disgust, expectancy, surprise 4. Storm and Storm (1987) Positive terms without interpersonal reference: comfortable Positive terms with interpersonal reference: sentimental, gratitude Negative terms: offended Terms related to activity, passivity and cognitive states: boredom, confidence, dependence Literature Focus Group Survey ConclusionLiterature Review 5. Literature Focus Group Survey ConclusionLiterature Review Positive Emotions Negative Emotions Fulfillment Contentment Peaceful Encouraging Optimism Happiness Relief Thrill Love Warm-hearted Pride Confidence Surprise Acceptance Dependence Gratitude Interested Comfortable Anger Frustration Unfulfillment Envy Nervousness Afraid Helpless Guilt Depression Misery Ashamed Embarrassment Humiliation Discontent Offended Sentimental Boredom Disgust 18 positive emotions + 18 negative emotions = Our Emotion Set 6. Literature Focus Group Survey ConclusionLiterature Review 7. Literature Focus Group Survey ConclusionLiterature Review 1st Round Focus Group Enlarge emotion set with participants wordings Step 1: Recall memory( postive & negative) 8. View change from month to year select calendars you want to appear Literature Plan Event ReminderCheck time 9. Add calendar event Set duration of an event Literature Plan Event ReminderCheck time 10. Birthday Reminder Invitation ReminderAlert Time Literature ReminderPlan EventCheck time 11. Step 2: Select 8 emotions &Explain why with related experiences Literature Focus Group Survey ConclusionLiterature Review 1st Round Focus Groups Enlarge emotion set with participants wordings 12. Emotion FG 1 1 FG 1 2 FG 1 3 FG 1 4 FG 1 5 FG 2 1 FG 2 2 FG 2 3 FG 2 4 FG 2 5 FG 3 1 FG 3 2 FG 3 3 FG 3 4 FG 3 5 Total 1 1 1 1 2 1 1 1 1 1 1 6 1 1 1 1 1 3 1 1 1 1 2 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 8 1 1 1 3 1 1 1 1 1 1 4 1 1 2 0 0 0 1 1 1 1 4 1 1 13. Emotion FG 1 1 FG 1 2 FG 1 3 FG 1 4 FG 1 5 FG 2 1 FG 2 2 FG 2 3 FG 2 4 FG 2 5 FG 3 1 FG 3 2 FG 3 3 FG 3 4 FG 3 5 Total 1 1 1 1 3 1 1 1 1 4 1 1 2 1 1 2 1 1 1 3 1 1 1 1 1 1 1 1 3 1 1 1 3 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 1 1 4 0 + + + + + + + + + + + 14. Miserable Guilt Embarrassed Confident Remove Add Revise Confused Pity Troubled Organized Annoyed Compelled Trustworthy unfulfilled 15. Literature Focus Group Survey ConclusionLiterature Review identify their top 8 emotions again 2nd Round Focus Group 8 Core Emotions 16. Emotion FG 1 1 FG 1 2 FG 1 3 FG 1 4 FG 1 5 FG 3 1 FG 3 2 FG 3 3 FG 3 4 FG 3 5 FG 2 1 FG 2 2 FG 2 3 FG 2 4 FG 2 5 Total 1 1 1 1 1 1 4 1 1 1 1 1 3 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 7 1 1 2 1 1 1 1 1 1 1 7 1 1 1 1 1 1 2 1 1 1 1 4 1 1 17. Emotion FG 1 1 FG 1 2 FG 1 3 FG 1 4 FG 1 5 FG 3 1 FG 3 2 FG 3 3 FG 3 4 FG 3 5 FG 2 1 FG 2 2 FG 2 3 FG 2 4 FG 2 5 Total 1 1 2 1 1 1 1 2 1 1 2 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 7 1 1 1 1 1 1 4 1 1 5 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 8 1 1 1 1 4 1 1 2 1 1 1 1 1 1 1 1 8 1 1 1 1 1 5 1 1 2 18. Core Emotions 8 (acceptance) 9 (confused) 8 (organized) 8 (pity) 7 (dependence) 7 (boredom) 7 (discontent) 7 (surprise) 6 Literature Focus Group Survey ConclusionLiterature Review 19. Literature Focus Group Survey ConclusionLiterature Review Develop Questions: Section 1: Using Behavior of iOS Calendar: Frequency & Intensity Section 2: 8 Emotion questions &1 expectation question (explain why with related experience) Section 3: Demographic, such as age, gender, education ,occupation. Develop Scales: 4-point Likert scale involving 1=Strongly Disagree, 2=disagree, 3=Agree and 4=Strongly agree 20. Rank Emotion Percentage No.1 Acceptance 60% No.2 Confused 53.3% No.2 Organized 53.3% No.4 Pity 46.7% No.4 Dependent 46.7% No.4 Bored 46.7% No.4 Discontented 46.7% No.8 Surprised 40% Rank Emotion No.1 Acceptance No.2 Pity No.3 Organized No.4 Discontented No.5 Bored No.6 Confused No.7 Dependent No.8 Surprised Literature Focus Group Survey ConclusionLiterature Review Focus Group Result Survey Result 21. Literature Focus Group Survey ConclusionLiterature Review Emotion Mode Confused 3 Organized 3 Pity 3 Dependence 2 Acceptance 3 Surprised 2 Boredom 3 Discontent 3 Rank Emotion Average No.1 Acceptance 3.233 No.2 Pity 3.100 No.3 Organized 2.933 No.4 Discontent 2.767 No.5 Boredom 2.667 No.6 Confused 2.633 No.7 Dependence 2.567 No.8 Surprised 2.367 22. Literature Focus Group Survey ConclusionLiterature Review Frequency Count percent Exceed my expectation 1 3.3% Meet my expectation 21 70.0% Did not meet my expectation 8 26.7% Total 30 100 23. Limitations 1. Some emotions may have been omitted. 2. Focus group: participants tend to be influenced by others not at the same time 3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratio 24. Limitations 1. Some emotions may have been omitted. 2. Focus group: not at the same time participants influence from others 3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratiorepresentativeness is limited 4. iOS built-in calendar, there is no statistic revealing real download times and actual users. 25. Direction for further improvement lunar calendar Reminder lack personalization