building email blasts that convert
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Building Email Blasts that Convert
Carrie HillBlizzard Internet [email protected]
(888) 840-5893
Webinars to Make You Better, Faster, Smarter & Richer!
Sponsored by Mouse on Housewww.MouseOnHouse.com
Your list must be clean, fresh, and 100% opt in. For tips on cleaning your list see
Buying lists will get you in trouble, don’t do it
Offering an opt out keeps your list clean, and more targeted to those that want to hear from you.
Have users re-confirm their interest once a year
Without the List – It’s Pointless
Carrie HillBlizzard Internet Marketing, Inc.
Even though users successfully unsubscribed 91% of the time during the test sessions, they often refrained from even trying to get off mailing lists that they no longer wanted to receive.…
Whatever the reason, it’s clear that mailing list owners shouldn’t assume that all subscribers actually want to receive their newsletters. Many users might have simply neglected to unsubscribe.
Nielsen Email Newsletter Usability Study
Avoid words like “Free”, “Win” “Won”“Limited Time Offer” “Deal” in your subject line
Avoid repeated punctuation items like using both “!” and “$” in the subject line.
Run your finished blast through a “grader” I like the one at Spamcheck.Sitesell.Com
Avoid “from” email addresses like “mail@” and “sales@”
Don’t send too often Outlook junk Email Filter Keyword List:
http://ow.ly/1StoG
Avoiding the Spam Trap
Reward them for signing up
The opportunity to receive even 5% or 10% off their stay creates a desire to subscribe, stay subscribed, and can increase their loyalty to your brand
Sweeten the Deal
Carrie HillBlizzard Internet Marketing, Inc.
Give subscribers an idea of how often they’ll receive an email
Stick to that schedule Don’t send too often, your unsubscribers
will increase in number and it can annoy users
Monthly is good, with OCCASIONAL supplements to promote events or specials
Promise and Deliver
Carrie HillBlizzard Internet Marketing, Inc.
It’s a pick up line – if you don’t have a good one, you wont get a second chance
Tease the deal – why should they open the email
Character Limit – short and sweet Segment your list and test subject lines –
what works better?
Subject Lines that Entice
Carrie HillBlizzard Internet Marketing, Inc.
Shorter is better Use graphics that entice and invite
clickthroughs Make sure you use text AND graphics –
heavy graphical content may get filtered by spam filters
Keep your design simple – don’t distract
Content that Converts
Carrie HillBlizzard Internet Marketing, Inc.
Navigation in E-Newsletters gives users the option to land on many pages of your site, some not necessarily designed to convert that email reader
Consider one or two ways to click into your site, designed to land user on pages built especially to convert them – reflecting the deal, special or event
To Navigate or Not to Navigate
Carrie HillBlizzard Internet Marketing, Inc.
Conversions happen when you’ve created the NEED to book with your E-newsletter◦ Limited Time Only◦ 3-Days Left to Book◦ Exclusive to our E-
news subscribers for the next 15 days
Create a Sense of Urgency
Carrie HillBlizzard Internet Marketing, Inc.
Along with a sense of urgency, consider graphics that help the reader “see yourself here”
Lifestyle Campaigns
Carrie HillBlizzard Internet Marketing, Inc.
The Conversion Funnel
Deleters
Readers
Clickers
Bookers
Carrie HillBlizzard Internet Marketing, Inc.
Not every reader or click will convert, so keeping the path to conversion simple, you’re more likely to get people into your booking process easily and successfully.
Newsletter List Blast Creation Reader Click(s)
Landing Page/Booking
PageConversion
The Ultimate Path to a Customer
Carrie HillBlizzard Internet Marketing, Inc.
Upcoming Blizzard Webinars
Carrie HillBlizzard Internet Marketing, Inc.
Email Marketing Basics: Segmentation and Targeting Your Email Lists
Tuesday, June 8th, 11 AM MDTLearn how to segment and target your email lists for better conversion rates.
How to Use Google Webmaster Tools for Better Google ResultsThursday, June 17th, 11 AM MDTGoogle Webmaster Tools provide important insights into how Google perceives your website. Learn how to interpret the data to get better results. Especially focused on CXO’s who want to make sure their marketing team is taking care of business.
Google Tools Survey: Google Accounts, Google Reader, Google Local Business Listing and Google SidewikiTuesday, June 22nd, 11 AM MDTLearn about some of the top tools Google makes available to businesses who want to succeed online. Sponsored by Ascent Processing
Register Online at Newsletter.BlizzardInternet.com/Webinars/