Building Disruptive Products in Indian Context

Amit Goel

VP & Head of ProductKnowlarity Communications

About Me

● Currently, Heading the product line at Knowlarity, leading company in cloud

telephony and communications.

● Founded Patterbuzz in Dec 2012 and created a new business model for magazine

publishing Industry. Shutdown in March 2015. Took off but fuel finished mid air.

● Worked with NDS (CISCO) for 8 years in the Digital & Pay TV domain

● Lead NDS India Innovation team for 5 years creating next gen product lines

● Co-Founded www.devidarshan.com (does not exist anymore) just after college in

1999 and ran it successfully for almost a year.

Source : Daze Info : http://dazeinfo.com/2014/07/11/mobile-internet-india-2014-349-million-unique-mobile-phone-users-70-traffic-mobile-india-shining-infographic/

What Indian Consumer needs ?

Why is India different then ?● 65% of India is still struggling with daily basis needs

● Highly Price Sensitive Market

● Lesser concern for Privacy

● Lack of Early Adoption

● A sense of community and sharing.

● Opinion Seekers.

● Culturally Sensitive

● Many Languages and Dialects

But a country with High Aspirations

What a Disruptive product means ?

Real need of the market

Customer Friendly Business Model

Consumer Behavior

User Experience & Quality

Customer Service

Pricing

Reliability